Marketing > CASE STUDY > Case Solutions/ Notes for Align Technology Inc,. Matching Manufacturing Capacity to Sales Demand by (All)
Case Solutions/ Notes for Align Technology Inc,. Matching Manufacturing Capacity to Sales Demand by Kent Bowen Jonathan Groberg
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Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial foreca ... sts predicted, and the cost structure is preventing the company from becoming profitable. The manufacturing process involves six different operations located in California, Pakistan, and Mexico. The first dilemma requires downsizing the capacity until the demand grows. Increasing capacity in the future requires consideration of the time lags, costs, and incremental units of added capacity inherent in each of the six processes. Given the uncertainty of accurate sales forecasts as the company carries out new marketing initiatives, the manufacturing organization has been challenged to create a capacity plan to meet demand while lowering its fixed costs. [Show More]
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Mar 07, 2022
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