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What is the purpose of crisis management? • To manipulate the public to accept a point of view • To manage an integrated marketing campaign • To restore the good reputation of an ent ... ity that has been tarnished by an event or incident • To change the meaning of an ad campaign 2 Which scenario is part of the production step in a project to create a magazine print ad for a dog walking service? • The client approving the creative brief and giving the project a green light • The copy editor submitting changes to the headlines for final approval • A print facility inserting the ad in the layout for their next issue run 3 Which brainstorming activity involves connecting related ideas? • Visualization • Sticky notes • Mind mapping • Thumbnail drawing 4 Which type of corporate branding material is displayed in this image? • A letterhead suite • A logo suite • A Corporate Identity Manual 5 Which of the following terms is NOT related to the development of advertising? • Spin • Demographic • Unique selling proposition • Target audience 6 Select a strategy that helps to relieve the pressure associated with a design project. • Break the project into multiple steps. • Never set a deadline. • View the project as a complex whole. • Try to save money. 7 Which of the following describes a well-run critique? • Competitive and showy • Individualized and introspective • Interactive and collaborative • Uneasy and contentious 8 What is a common design strategy used to create a magazine cover? • To represent the content in a historical way • To represent the content in a sequential way • To represent the content in a thematic way 9 What is a desired result of creating a design brief? • It will enable you to accomplish project goals by choosing a strategy and stylistic approach. • It will showcase the final product to your client. • It will give you insight into the client's budget and time constraints. • It will make you aware of what your client's competition is doing. 10 With respect to infographics, why are referent graphics helpful? • They help to teach the concept presented in the material. • They add color and life to an infographic, resulting in a more interesting layout. • They refer to other common elements, enabling viewers to easily understand context. • They enable viewers to determine their location within an image. 11 What does the refinement process do to a design project? • It shapes the project by eliminating non-essential features. • It reduces the cost of the project. • It streamlines the time-frame to completion. 12 Which motion graphics designer created this distinctive movie poster? • MasigmoVignelli • Walt Disney • Josef Müller-Brockmann • Saul Bass 13 Which of the following is one of the roles of the facilitator in a critique? • Summarize the findings of the group • Present each design work • Make an actionable list • Correct mistakes in the work 14 In the field of visual communications, which term is used for one of the sources of inspiration? • Chance • Design refinement • Narrative • Prototype 15 During the interpretation phase of a group critique, what does the facilitator often do? • Ranks the work based on its level of success • Does all of the talking • Compiles a list of necessary refinements • Asks questions so that everyone has a chance to speak 16 The internet advertisement below is known as a __________. • hotspot • CSS tag • web banner • title sequence 17 Which of the following is related to the term "specs?" • The visual design requirements • An expression that justifies the action • The approach in which more information is acquired from the designer or artist • The process in which work is scrutinized and analyzed 18 Choose the answer that is part of the storytelling process. • Writing a list of specifications • Writing a script • Taking a visual audit • Creating "spin" 19 How does a symbol or slogan become credible? • As a result of the experience level of the author • Because of the price the client paid for it • As a result of the amount of exposure it receives • Because of the company or message with which it is associated 20 Which one of the following is a source of data that is collected during the marketing research process? • Clients • Graphic designers • Competition • Company owners 21 Why is the critical analysis portion of a critique so important? • Because everyone has a chance to speak • Because a vote is usually taken • Because the strengths and weaknesses of the work are discussed • Because the facilitator can use leading questions [Show More]

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