Communication > SOPHIA Milestone > Sophia_Visual_Communication_Milestone_3.docx. QUESTIONS WITHACCURATE ANSWERS. RATED A+ (All)

Sophia_Visual_Communication_Milestone_3.docx. QUESTIONS WITHACCURATE ANSWERS. RATED A+

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What is the purpose of crisis management?  To manipulate the public to accept a point of view  To manage an integrated marketing campaign  To restore the good reputation of an entity th... at has been tarnished by an event or incident  To change the meaning of an ad campaign CONCEPT Public Relations 2 Which scenario is part of the production step in a project to create a magazine print ad for a dog walking service?  The client approving the creative brief and giving the project a green light  The copy editor submitting changes to the headlines for final approval  A print facility inserting the ad in the layout for their next issue run RATIONALE A print facility inserting the ad in the layout for their next issue run is part of the production process. When an ad is ready for production, it is made available for public distribution. CONCEPT Production 3 Which brainstorming activity involves connecting related ideas?  Visualization  Sticky notes  Mind mapping  Thumbnail drawing RATIONALE Mind mapping is a way to brainstorm in which participants connect ideas that are related to one another. With mind mapping, you can construct a web (or tree) of associated ideas using any brainstorming method (e.g., thumbnail drawings, sticky notes, etc.). CONCEPT Ideation & Visual Thinking 4 Which type of corporate branding material is displayed in this image?  A letterhead suite  A logo suite  A Corporate Identity Manual RATIONALE The image displays a letterhead suite: correspondence materials that have been designed to identify and promote a company brand according to established guidelines. CONCEPT Corporate Branding 5 Which of the following terms is NOT related to the development of advertising?  Spin  Demographic  Unique selling proposition  Target audience CONCEPT Advertising 6 Select a strategy that helps to relieve the pressure associated with a design project. [Show More]

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