Business > QUESTION PAPER & MARK SCHEME > Business Advanced PAPER 1: Marketing, people and global businesses/ Pearson Edexcel Level 3 GCE. 99 (All)

Business Advanced PAPER 1: Marketing, people and global businesses/ Pearson Edexcel Level 3 GCE. 99% proven pass rate.

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Answer ALL questions. SECTION A Read the following extracts (A to C) before answering Question 1. Write your answers in the spaces provided. Extract A UK sweet market revenue – actual and proje... cted Sales revenue value in £millions 3 000 2 500 2 000 1 500 1 000 500 1 995 2 128 2 282 2 388 2 456 2 528 2 620 0 2 680 2 734 2015 2016 2017 2018 2019 2020 2021 2022 2023 Year (Source: adapted from https://www.statista.com/outlook/40100200/156/sugarconfectionery/united-kingdom#market-revenue) Extract B UK sugar sweets Bags of sugar-based sweets are still popular in the UK’s independent convenience stores. However, sales in the stores could be increased if they added ‘better-for-you’ options and dedicate space to kids’ sweets. From lollipops to liquorice laces, convenience stores serve customers from school kids searching for a sweet snack, to pensioners with a desire for a ‘pick-me-up’. Sugar confectionery is often bought on impulse and there is a trend for consumers to buy little and often, so convenience stores are ideally placed to increase sales. In 2018, £445m of sweets were sold in convenience stores, out of total UK sweet market of £2 388m. Convenience stores can take full advantage of their independent status to shop around and stock new sweet products from suppliers. Stores have the freedom of choice to stock smaller niche brands, an opportunity to differentiate, given that consumers are now switching to cheaper own brand sweets. (Source: adapted from https://www.conveniencestore.co.uk/products-in- [Show More]

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