AS BUSINESS 7131/2 Paper 2 Business 2 Mark scheme June 2020 Version: 1.0 Final Mark Scheme. RATE A+. Download to score A+

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Marking guidance • Be clear on the focus of the question. • Read the response as a whole; follow the flow of the argument as a whole. • Remember that the indicative content provides possible ... lines of argument but there may be others that are equally valid. Be willing to credit other lines of argument. • Annotate the script as you read in accordance with the instructions given at standardisation. • Consider what it all adds up to, eg is this a good response? A reasonable one? A limited one? Refer back to the standardisation scripts and guidance to help you benchmark. • Remember that you are marking to the standard agreed at standardisation. Be careful of the standard you are marking at drifting when you have a big centre; refer back to standardisation scripts. • Summarise your findings briefly at the end of the response. This will help you decide on the overall level and is helpful for others to understand the mark given, eg for an extended response ‘well-argued but does not focus fully on the issue of ‘long term’ feels as if it might be a good rather than an excellent response’. Make sure the comments fit with the level awarded: for example, ‘unbalanced and not comparing with alternative solutions’ does not sound as if it is ‘good’. • Next to your comment put the level awarded, eg L4. • If in doubt about an approach contact your Team Leader, do not make up your own rules because we must have a standardised approach across all marking. • Be positive in your marking. Look to reward what is there.MARK SCHEME – AS BUSINESS – 7131/2 – JUNE 2020 5 Marks for this question: AO1 = 1, AO2 = 1, AO4 = 1 3 marks for correct answer of 68%. 2 marks for answer 68, but no percentage sign. 2 marks correctly selects and uses figures, but an arithmetical error. 1 mark if capacity utilisation is correctly defined but no valid calculations. Figure 1: Average cinema attendances at Parkside Theatre 2019 Note: the cinema is closed on Wednesday and has two shows on Saturday and Sunday. Capacity Utilisation = (actual/maximum) x 100 = (2176/3200) x 100 = 0.68 x 100 = 68% Other methods to get to the correct answer are acceptable. 0 1 Using the data in Figure 1, calculate the average weekly capacity utilisation in 2019. [3 marks] Mon Tue Wed Thu Fri Sat Sun Weekly total Attendance 220 175 - 223 354 629 575 2176 Maximum capacity 400 400 - 400 400 800 800 3200MARK SCHEME – AS BUSINESS – 7131/2 – JUNE 2020 6 Marks for this question: AO1 = 2, AO2 = 2 The demands of the question are Understanding of income elasticity of demand to interpret the meaning of the value stated and explain its importance in the context of the case. Indicative content may include: • income elasticity is the responsiveness of demand to a change in income levels, defining this or stating formulae would show understanding • the value of +1.5 means that cinemas will see demand rise at a faster rate than income changes using the figure correctly is some context • in the case it is stated that incomes have risen faster than average locally and are expected to continue this trend - explaining that this would have a very positive influence on demand. Incomes locally rose by 2.3% so demand expected to rise by 1.5 times as much. This indicates product is a luxury good. Focusing on importance of some of this context is likely to be seen 0 2 The income elasticity of demand for Parkside Theatre cinema tickets is +1.5. Explain why this information is important for Parkside Theatre. [4 marks] Level The candidate will typically Marks 3 Provide a response that is well explained using knowledge and understanding and is applied to the context. 3–4 2 Provide a reasonable explanation using knowledge and understanding and with some application to the context. 2 1 Demonstrate some knowledge and understanding but the explanation is limited and lacking application to the context. 1 [Show More]

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