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Business > CASE STUDY > U07A1 – GLO-BUS Decision for Year 11 [BUS4993 – Business Capstone Project] (All)

U07A1 – GLO-BUS Decision for Year 11 [BUS4993 – Business Capstone Project]

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Once again, Year 10 did not produce the results expected by the Graduates. The strategies employed by the company showed great promise, yet once the results were tallied against the other companies, ... team Graduates dropped one position ending at the bottom of the list for Year 10. The GSR report for the Graduates indicates warranty cost and claims for both entry-level and multi-featured cameras is too high. In addition, the labor cost for both cameras is too high while the P/Q rating for both cameras has dropped. Obviously, the competitor’s strategy has a huge impact upon the results for the year. With that said, the Graduates worked to develop a different strategy for the company in hopes that the decisions made for Year 11 will again result in the advancement of the company in the market [Show More]

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