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Business > CASE STUDY > [u07a1] GLO-BUS Decision for Year 11 Team F (All)

[u07a1] GLO-BUS Decision for Year 11 Team F

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Good Evening Class: Here is our strategy during year 11 for our company Friendly Fotos, based off of the guide and what we learned from the last rounds: Year ten we stayed strong, but there is defi ... nitely room for improvement. We are still in fourth place; however, we are trying to see what can be done to increase our image rating. Product Design – During the 11th year we maintained the multi-feature P/Q rating at 3½ stars and a 3 star P/Q for the entry level cameras. We increased the multi-feature camera to three models and the megapixels to 24 and maintained the entry-level at three models as well. However, we left everything else the same for both cameras. Marketing Focus- Once again we continued to market in Europe-Africa, then AsiaPacific, Latin America and last North America. We are continuing to make some advancement in North America. We increased all of the on-line retailers, local and multi-store-chains in each area because of cost. We did not change the pricing too much. We did increase all regions to $170.00 for entry level. As far as the multifeature camera we increased it to $475.00 across the board. We maintained our warranty period for entry level at 1 year in all areas and increased our mutli-line to 2 2 This study source was downloaded by 100000828511134 from CourseHero.com on 06-02-2022 13:53:41 GMT -05:00 https://www.coursehero.com/file/18945659/u07a1-GLO-BUS-Decision-for-Year-11-Team-F/ [u07a1] GLO-BUS – Decision for Year 11 years. Then we then adjust the promotion periods and percentages off in order to help sales and off set costs. [Show More]

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