MC Final Exam 2022 with complete solution, Exam (elaborations)
When did sports enter the newspapers/beginning of what era? -Ans-1700s & agricultural era
What influenced what was covered in the Newspaper during the
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MC Final Exam 2022 with complete solution, Exam (elaborations)
When did sports enter the newspapers/beginning of what era? -Ans-1700s & agricultural era
What influenced what was covered in the Newspaper during the early agricultural era? -Ans-class, literacy
Rather than sports, who/what was the forefront of sports coverage in the early agricultural era? -Ans-who was there, political/social issues
What was the most popular covered sports in the agricultural era? -Ans-horse racing, boxing
After the birth of ______________ newspapers spread to a mass audience (1800s) -Ans-penny press
What emerged in the 1800s/was the 2nd sports-media innovation of the agricultural era? -Ans-magazines
During the 1800s, _________ was put into the stories of sports -Ans-drama
Which 2 major technologies emerged during the industrial age? -Ans-telegraph & morse code
Which age characterized sports as more popular, better organized, and more commercialized? -Ans-industrial age
What was a common sport during the industrial age due to the professionalization of sports? -Ans-baseball
During the Industrial Age, give an example when teams embodied cultures of different immigrants -Ans-irish immigrants/notre dame
When was the golden age of sports? -Ans-1900s
sports commenter who got big in the 1970s -Ans-keith jackson
play-by-play announcer for monday night football for 27 years? -Ans-frank gifford
post-WWI sports columnist/wrote Notre Dame army piece/known for being expressive in his writing -Ans-grantland rice
color announcer of monday night football with Grifford -Ans-don meredith
invented play-by-play reports of football games -Ans-joe vila
1920s superstar radio sports caster/known for dramatic flare -Ans-graham mcnname
recently retired from ESPN/has covered every major league in American -Ans-brent musburger
post-WWII writer/widely syndicated sports columnist of the day -Ans-red smith
ABC TV executive/responsible for wide-world of sports/monday night football/revolutionized TV sports industry -Ans-roone arledge
archetype sports caster for the industrial age/known for political controversy/voice of olympics/monday night football -Ans-howard cosell
inventors of ESPN/changed sports world -Ans-bill/scott rasmussen
What does CSR stand for? -Ans-Corporate Social Responsibility
What is the "insurance" if a brand messes up and needs to fall back on something? -Ans-CSR
What provides a frame by which to view something? -Ans-PR
name the 4 approaches for analyzing PR -Ans-excellence theory, system approach, rhetorical approach, critical approach
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