Social Sciences > QUESTIONS & ANSWERS > MC 101 final exam with complete solution (All)

MC 101 final exam with complete solution

Document Content and Description Below

MC 101 final exam with complete solution True or False media literacy is defined as "the process of creating shared meaning." - True Mass communication differs from other communication types bec ... ause it always requires a delivery device. - true True or False: The Constitution assumes there will be a friendly relationship between government and the press? - False; adversarial true or false: The United States ranked in the Top 10 among nations in the latest survey of press freedom worldwide. - False (we're 37th) True or False Communication can bring people together or keep people apart. - True Baby Got Back's move from restrictions on MTV to being now a part of commercials aimed at children is an example of media moving from the middle to the margins. a) True b) False - b) False (it's the other way around) A media "channel" is an extension of a human body part. a) True b) False - true Based on the answer to the "medium is the message" question, a text message sent on your phone is a good way to express strong emotion. A) True B) False - false The scenario: Political candidate Barner has $10,000 to spend on local TV advertising. His opponent, Candidate Gump, has $1 million. True or false: The federal "Equal Time" rule requires the local station to sell no more than $10,000 in ads to either candidate. a) True b) False - b) False ("Equal time" only applies to non-news content on over-the-air television.) The Walt Disney Co. is an example of a media monopoly. a) True b) False - false (oligopoly) This sentence is correct in every way: "Mass media is able to decide what society thinks about." a) True b) False - false (are) "Free" media are actually paid for by advertisers who want to reach consumers of the media. a)True b) False - true The media industry is so varied that it is impossible to make broad generalizations to describe it at all levels from local to national. a) True b) False - true It is useful to make generalizations about the media industry as a whole. a) True b) False - false The U.S. media system is a mix of 'social responsibility' and 'libertarian' theories of the press. a) True b) False - true Most of the world's residents live in nations whose governments interfere with media freedoms. a) True b) False - true Group communication assumes an equal number of message senders and message receivers. True b) False - false A message sender can control all the "noise" that might affect the message. a) True b) False - false [Show More]

Last updated: 3 years ago

Preview 1 out of 13 pages

Buy Now

Instant download

We Accept: