CAPSIM Test Questions

CAPSIM Test Questions What is the sales revenue and type of company used in CapSim? $100 billion electronic sensor company $100 trillion electronic sensor company $100 million automotive part company $100 billion el ...

CAPSIM Test Questions What is the sales revenue and type of company used in CapSim? $100 billion electronic sensor company $100 trillion electronic sensor company $100 million automotive part company $100 billion electronics manufacturer $100 million electronic sensor company - ✔✔$100 million electronic sensor company Each round is the equivalent of one quarter. two years. one-half year. one year. none of the above. - ✔✔one year. For successful teamwork, the Capstone® Team Member Guide advises every team to not to organize group sessions and team work so that group meetings are as flexible and spontaneous as possible. have at least two business strategies for choice. have one dominating leader. engage in group think. none of the above. - ✔✔none of the above. How many products does every team start with? None of the above Ten Four One One for each market segment - ✔✔One for each market segment Which report found in the Capstone® Courier contains numeric and graphical sales information for all products? Market Share Report Financial Analysis Market Share Actual vs. Potential Perceptual Report All of the above - ✔✔Market Share Report The marketing spreadsheet is used to set which of the following: none of the above. promotion budgets. sales budgets. prices. all of the above. - ✔✔all of the above. When a product is moved to a new location on the Perceptual Map, the Perceived Age (or Age) is: divided in half. tripled. other. doubled. not affected. - ✔✔divided in half. R&D projects for existing products can lower the actual shelf life of products. change the MTBF specifications to match the needs of the segment. none of the above. all of the above. control product placement on the Perceptual Map. - ✔✔x change the MTBF specifications to match the needs of the segment. control product placement on the Perceptual Map. Which customer group or market segment seeks proven products using current technology? Performance customers Size customers High End customers Low End customers Traditional customers - ✔✔x Performance customers Traditional customers Low end customers R&D completion time can be diminished when several products are put into R&D at the same time. by repositioning a product. none of the above. when a company takes advantage of existing technology. the more a company changes a product's MTBF. - ✔✔x when several products are put into R&D at the same time. when a company takes advantage of existing technology. Inside each fine cut circle, segments have an ideal spot where demand is at its highest. none of the above. product segments strive to be near the boundaries. product segments strive to be in the center. demand is at its highest as long as product segments are within the circle. - ✔✔segments have an ideal spot where demand is at its highest. The Traditional ideal spot is near the upper-right of its circle. near the lower-right of its circle. near the center of its circle. near the lower-left of its circle. near the upper-left corner of its circle. - ✔✔x near the lower-right of its circle. near the center of its circle. Which of the following is true? Low End segment emphasizes the price criteria. Only a and b are true. Traditional segment emphasizes the age criteria. All of the above are true. High End and Performance emphasizes positioning. - ✔✔All of the above are true. Which one is not an area in which Capstone® separates company activities? Production Finance Marketing Logistics R&D - ✔✔Logistics When an R&D effort started in 2001 completes on September 15, 2002, the product revision kicks in immediately upon completion. January 1, 2003 September 15, 2003 October 1, 2002 R&D has no effect on product revisions. - ✔✔x October 1, 2002. September 15, 2003 What is one draw-back of increasing automation? Operating second shift becomes more expensive. Automation causes large leaps in repositioning. The product requires Increased time/expense for subsequent short-move repositioning. Automation slows production capability. It requires more employees for the production line. - ✔✔The product requires Increased time/expense for subsequent short-move repositioning. In which segment is proximity to the Ideal Spot particularly important? in high technology segment