BADM 101 FINAL EXAM 2022 WITH COMPLETE SOLUTION
CRM technology allows companies to make an investment in building long term relationship with their customers -Answer- true
identify and describe the major stages of
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BADM 101 FINAL EXAM 2022 WITH COMPLETE SOLUTION
CRM technology allows companies to make an investment in building long term relationship with their customers -Answer- true
identify and describe the major stages of the product life-cycle -Answer- The four stages of the product life-cycle are (1) introduction, (2) growth, (3) maturity, and (4) decline. To determine which stage a particular product is in, the characteristics of that product (increasing sales, more competitors, falling profits, etc.) can be compared to the characteristics that exemplify each stage of the product life-cycle.
according to the instructor, the buy and hold strategy works when buying stock -Answer- true
___ are used to describe a typical customer of an e-business interims of age, income, gender, and ethnicity -Answer- customer profiles
a computer based system for continually gathering internal and external information is called -Answer- a marketing information system
a clothing retailer has been striving to reduce the costs of its inventory, but many of its customers are switching to competitors because they do not won't to wait for the retailer to order the items. this retailer is experiencing ___ ? -Answer- stock-out costs
during which phase of the product development process can marketers experiment with advertising, pricing, and packaging in different geographic areas -Answer- test marketing
David and Andy decide to buy new furniture for their bedroom. they spent considerable time shopping around comparing prices and styles. Bedroom furniture is best classified as a ___ product -Answer- shopping
it is always better to so the right thing in business and never the a dishonest dollar -Answer- true
the amount of sentiment expressed by social media users -Answer- sentiment analysis
a firm with a limited budget for promotion will probably rely on advertising because personal selling is so expensive -Answer- true
DeAngelo went to the store to buy groceries. Be bought a package that was labeled Paper Towels with no other designs. What brand of paper towels did he purchase? -Answer- generic brand
a law requiring nutritional information on the outside of packaging of food products is what type of force in the external marketing environment? -Answer- regulatory and legal
which of the following is one of the primary differences between social media plan and the traditional advertising campaign? -Answer- the social media plan doesn't necessarily have a start and stop date
a promissory note is a written pledge by a borrower to pay a certain sum of money to a creditor at a specific future date -Answer- true
according to Hal of Happy Harrys retail is detail -Answer- true
hallmark cards develops a new line of cards that have. a total cost of $200,000 and a price of $3 each. If ti sells 20,000 cards the first month, what is its Total revenue? -Answer- $60,000
a marketplace where member brokers meet to buy and sell securities is known as -Answer- a securities exchange
a tool that managers use to estimate major expenditures for assets, expansion, and mergers and acquisitions is called a ____ -Answer- capita budget
Darren wants to impress his new girlfriend whose father is a nationally known race car driver. He drives his Lexus to the Chevrolet dealer and without negotiating, trades the Lexus in for a new smoke gray 545-hp Nissan GT-R. The car cost him $174,990 but he feels it is worth it to impress his girlfriend. What specific type of product did Darren purchase? -Answer- specialty product
term loan agreement requires a borrower to repay the loan -Answer- in a monthly, quarterly, semiannually, or annual installments
a feature article is a type of publicity that is generally one typed page of about three hundred words -Answer- false
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