D204 the Data Analytics Journey
Questions and Answers 100% Solved
Look at the data.
1) Visualize the data - graphs, histograms, bell curve
2) Compute Univariate Descriptive Statistics: mean (average), mode (most comm
...
D204 the Data Analytics Journey
Questions and Answers 100% Solved
Look at the data.
1) Visualize the data - graphs, histograms, bell curve
2) Compute Univariate Descriptive Statistics: mean (average), mode (most common), median
(splits into two equal halves). So ONE Value.
3) Measures of association: connection between the variables in your data. Range: high and low,
Quartiles, Variance, Standard Deviation, Correlation coefficients, regression analysis. (this was
the click to sales conversions question)
Must be attentive to outliers, open-ended and undefined scores (screen data!)
Use your words: explain describe
Data Analytics Lifecyle per course requirements ✔✔Discovery Phase (Business understanding)
Data Acquisition
Data Exploration
Predictive Modeling
Data Mining
Data Reporting & Representation
Data Analytics Lifecycle: Discovery ✔✔This is where you identify business needs. Defining the
business reason that any analysis is needed. Working with stakeholders to help them ask better
questions so that both they and you understand the outcome. Do you have the data you need to
answer this question? If not, is there another way to accomplish it with what you do have?
Data Analytics Lifecycle: Data Acquisition ✔✔Collect/Get Data from various sources and
cleaning it. Getting Data may include creating SQL queries of data within the tables; or data
warehouses. Cleaning is the most labor-intensive phase (both in time and effort). You may have
to identify outliers here or detect missing values (null values in columns). An analyst will use SQL,
Python, R, or Excel to perform various data modifications and transformations. When cleaning is
skipped, or ignored, the results from the analysis may become irrelevant
Data Analytics Lifecycle: Data Exploration ✔✔Now that the data is cleaned, you can begin to
familiarize yourself with it. You are beginning to understand the basic nature of data and the
relationships. Making histograms and generally understanding what is included. Creating bar
graphs will give you verification through visualization. This may include applying a statistical
formula to obtain the avg. temp of a city over the last 50 years. Poor attention to detail in this phase
will give you a lack of insight into the structure of the data set.
Data Analytics Lifecycle: Predictive Modeling ✔✔Is where you are taking those insights and
operationalizing them to predict future outcomes (oil company uses robots to detect corrosion over
time - reducing shutdown/interruptions). You go beyond describing to actual modeling. Churn
Analysis could be performed (evaluation of a company's customer loss repeat in order to reduce it
(analyses your product and how people use it). Common mistake is to develop a model before the
research question is known. Again, Python and R play key roles here.
Data Analytics Lifecycle: Data Mining ✔✔Find patterns and insights. Find correlations and test
hypothesis. Example: data analyst has identified combinations of sales transactions that frequently
occur together in data over the past 5 years. It is possible in this phase to reduce significantly the
data which results in a sample size that is too small. Some call this machine learning. Python and
R also play key roles here.
Data Analytics Lifecycle: Data Reporting & Representation ✔✔Analysts creates a story to report
on data findings. Provide actionable insights that can inform decision makers; provide conclusion
from the analysis in engaging manner. Effective data reporting is to exclude unrelated data. Here
you may use Tableau or PowerBi.
Data Science Pathway (per video) ✔✔Planning
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