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test bank (PMK) 86 multiple.docx | for 100% scores

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The primary key to delivering customer satisfaction is to match product performance with ________. 1. A) the competitor products' performance 2. B) competitive prices 3. C) aggressive advertising ... 4. D) limited customer services 5. E) customer expectations ________ is the act of obtaining a desired object from someone by offering something in return. 1. A) Valuation 2. B) Exchange 3. C) Market offering 4. D) Confiscation 5. E) Donation A firm that uses the selling concept takes a(n) ________ approach. 1. A) outside-in 2. B) niche marketing 3. C) inside-out 4. D) societal marketing 5. E) customer-driven The societal marketing concept seeks to establish a balance between ________. 1. A) customer lifetime value and customer equity 2. B) an inside-out perspective and an outside-in perspective 3. C) consumer short-run wants and consumer long-run welfare 4. D) marketing mixes and market offerings 5. E) customer-driven marketing and customer-driving marketing Which of the following refers to a set of benefits that a company promises to deliver to customers to satisfy their needs? 1. A) customer lock-in 2. B) a cartel 3. C) marketing mix 4. D) value proposition 5. E) market segmentation [Show More]

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