Pardot Specialist, Practice Test 1

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Pardot Specialist, Practice Test 1 if a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned pardot campaign change? - ANS - yes, but only if the pardot comple ... tion action for the custom redirect is set to change the campaign what is the difference between pardot and salesforce campaigns? - ANS - pardot campaigns track a prospect's first interaction and salesforce campaigns can support multiple interactions when do custom redirects occur? - ANS - immediately after the prospect has clicked on the custom redirect how can a prospect's score be changed? - ANS - completion actions & automation rules what steps are available within engagement programs? - ANS - triggers, rules and actions you have been asked to create a new pardot user who should have the ability to export and import lists. they should also be able to edit emails and landing pages. what role do you give them? - ANS - custom user role what types of salesforce fields don't sync with pardot fields? - ANS - lookups you want to pull a one-time list of all the prospects in the southeast territory. what type of list do you create? - ANS - a segmentation rule what are the four default user types pardot offers? - ANS - administrator, marketing, sales manager, and sales which links are tracked in a pardot email? - ANS - anything starting with http://, https:// what happens when you remove a prospect from an engagement program and then later add them back in? - ANS - they resume from where they left off in the program you want to send an autoresponder email when a prospect submits a form to download an eBook. how do you set this up? - ANS - use a completion action on the form what happens to the opportunity in pardot if it's deleted from your CRM? - ANS - the opportunity will move to the recycling bin you have been asked to create a form to collect leads at a trade show booth. what do you enable to ensure all the leads are captured accurately? - ANS - kiosk mode in form settings why would you choose to use a form handler instead of a pardot form? - ANS - to integrate with a third-party form & to maintain current lead flow what types of assets cannot be undeleted once they are moved into the recycling bin? - ANS - content files what do sales users have access to in pardot? - ANS - access to prospects and ability to send 1:1:emails how can you ensure your email doesn't get stuck in spam? - ANS - create a text version & add domain keys and SPF can you tie multiple salesforce accounts to one pardot account? - ANS - no, you can only have one salesforce connector at a time you have a custom redirect setup for one of your facebook ads. you want to view how many unique clicks the redirect has. where do you view this information? - ANS - custom redirect statistics table in the custom redirects tab & custom redirect statistics table within the content report in effort to clean your database, you deleted inactive prospects from your pardot database. what will happen if one of the deleted prospects fills out a form to download an eBook? - ANS - the deleted prospect will be removed from the recycling bin you have been asked to create a list of all current customers. what list type do you select? - ANS - dynamic list what report will offer you insight into how your recipients read your emails or what devices or browsers they use to view them? - ANS - engagement report and email client report what activities are completion actions available for? - ANS - forms & custom redirects what is an example of the type of information needed to convert a visitor to a prospect in pardot? - ANS - email address a prospect is on day one of a four-day wait step and the program is paused for five days. once the program is restarted where will the prospect be in the wait step? - ANS - the prospect will finish the remaining three days of the wait step before moving to the next step where can you get insight into how a form on a pardot landing page is performing? - ANS - landing page report if a prospect's first touch is a pardot landing page with a form and the landing page and form are tagged with different campaigns, which campaign will the prospect be tagged with? - ANS - the landing page's campaign you are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. how would you set this up? - ANS - create a custom redirect for each pay per click and select a pardot campaign for each custom redirect you want to create a salesforce task when a prospect submits a form and has a grade greater than B. how do you set this up? - ANS - use an automation rule what causes a deleted prospect to be removed from the recycling bin? - ANS - when the detected prospect fills out a form & when the deleted prospect clicks on a custom redirect how would you reset the score of a group of prospects? - ANS - create an automation rule with the criteria and add the rule action to adjust the prospects score to 0 how many social posting connectors can you enable? - ANS - you can create as many as you want where can you find the pardot tracking code? - ANS - under campaigns > your campaign name > view tracking code where can you view the total number of times an anonymous visitor successfully completed a form on a landing page? - ANS - landing page reports under conversions what type of prospect activities will not mark a prospect as active? - ANS - email send & email open in which two ways can a prospects score be changed? - ANS - completion actions & manually pardot support needs access to your account to help troubleshoot an issue. how do you grant them access? - ANS - by hovering over the person icon and selecting 'Grant Account Access' you just returned from a trade show. you have 300 new leads that you met at the show and you want to enter them into pardot and send them a follow up list email. how do you set this up? - ANS - create both a campaign and a list for the prospects a prospect has ran through all five steps in your engagement program. you decide you want to add an extra email before step number two. will the prospect receive the new email? - ANS - no, the email won't send to prospects who have already completed the engagement program what are two ways to define a user's role? - ANS - during the import process & directly from the user record what report allows you to view data on how your recipients engage with your email? - ANS - engagement and activity report how can a visitor become a known prospect? - ANS - filling out a form you want to send sales an alert when ever a prospect fills out the 'contact us' form on your company website. how do you set up the alert? - ANS - create a completion action on the form and select 'notify user' as the action what causes prospect records to sync from pardot to the crm? - ANS - the prospect must be assigned in pardot what does the calendar view on the dashboard display? - ANS - scheduled and past emails, social posts, events and webinars what report gives you insight into a prospect's score at each stage of their lifecycle? - ANS - prospect lifecycle report how are prospects created in pardot? - ANS - a pardot form you embed on your webpage, a form you host on a pardot landing page, & a form on your site that you connect to a pardot form handler how can action be applied to a prospect who views a specific page of a website? - ANS - page actions how often does pardot check for changes in salesforce? - ANS - every 2 minutes [Show More]

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