Pardot Specialist Test Questions &
Answers
Describe what a visitor is - >>>>A visitor is an unidentified person to a website (no email
address)
What kind of visitor data is collected? - >>>>- IP address and DNS rever
...
Pardot Specialist Test Questions &
Answers
Describe what a visitor is - >>>>A visitor is an unidentified person to a website (no email
address)
What kind of visitor data is collected? - >>>>- IP address and DNS reverse lookup information
- WHOIS lookup on IP to see who owns it
- Full legal name and geographic location
Describe the methods for a visitor to become a prospect. - >>>>- Capturing information via a
form
- Capturing information via a form handler
- Capturing information via a landing page
- Any link click from a Pardot tracked email
- Producing a redirect URL that has the visitor's email in the URL as a parameter
- Manual conversion
Identify the ways to create prospects in Pardot - >>>>- Manually from the Prospects List
- Import from CSV
- Capturing information form or form handler
- Via CRM (if connector installed)
What is Prospect Audits - >>>>An audit table against a prospect that displays the Prospect's
actions
What are the different list types - >>>>- Static
- Dynamic
- Suppression
- Test List
What is a Dynamic List? - >>>>Rule-based lists of prospects that automatically update as
prospect data changes
What are the four default user roles? - >>>>- Administrator
- Marketing
- Sales Manager
- Sales
What can the administrator do? - >>>>Can control broad account settings as well as campaign
and prospect management functionality.
What can Marketing do? - >>>>Have control over marketing modules and prospect
management, including creating new lists, forms, landing pages, and send list emails. Do not
have the ability to edit other users.
What can Sales Manager do? - >>>>Have access to all prospects and visitors but no marketing
functionality. Sales Managers may send individual emails to prospects, but cannot send list
emails.
What can Sales do? - >>>>Send individual emails to prospects, but cannot send list emails. They
can only view, edit, and export prospects assigned to them.
What's in the Reporting Graph? - >>>>- Prospects Created
- Conversions
- Opportunities Created
- All prospects
How do you update the email domains associated with the account? - >>>>Admin -> Domain
Management
What does the Pardot connector allow you to do? - >>>>Connectors allow Pardot accounts to
sync with third party applications such as a CRM system or Google AdWords
Describe the capabilities of and use cases for Page Actions - >>>>Triggers completion actions
(notifications, field value changes, assignments, etc.) off of specific page views
What happens to prospects If you delete a campaign? - >>>>The prospects associated with that
campaign will remain in the system tagged with that campaign.
When happens when a prospect is in the Recycle Bin? - >>>>Prospect will continue to be
tracked
What is the only object that will not be pushed to the recycle bin when you select "delete" in
Pardot? - >>>>Tags
Explain the application of a Pardot campaign - >>>>Pardot campaigns are typically thematic
touchpoints (similar to "source" in other system). They track the first touch that a prospect has
with your online marketing materials.
Note: Pardot campaigns are different
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