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Salesforce Pardot Consultant Exam

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Salesforce Pardot Consultant Exam True or False: Can a Pardot Administrator manually reset a user's password? - ANS - False Where can you view Email Usage? - ANS - Admin > Overview What information is available in the Email Usage Table? - ANS - Date, Drip Emails Sent, List Emails Sent, Automated Emails, One-to-One Emails Sent, Engage Emails Sent, All Emails Where can the Administrator add a Whitelist IP Range? - ANS - Admin > Security > Add Whitelist New Range + What percentage of surveyed marketers stated that personalization is critical to current and future success? - ANS - Over 90% --> 94% What percentage of increase in sales are businesses that are currently personalizing web experiences currently seeing? - ANS - On average, 19%. What is the main driver or motivation for personalized marketing? - ANS - - Improved business performance - Improved customer service (Over 66% of marketers cite these as reasons.) What are the 4 types of criteria that can be used to helped personalize marketing messages? - ANS - Job Title Location (Geography) Interest (Industry Specific) Lifecycle Criteria (Prospects vs. Customers) If a prospect has a low score, what type of content should they be exposed to? - ANS - Education If a prospect has a high score, what type of content should they be exposed to? - ANS - Call-toAction For every field over 4, the percentage of decrease in form completion is: - ANS - 5% What is progressive profiling? - ANS - Progressive profiling is a system where a prospect is shown a dynamic form that uses conditional fields that only appear when previous fields have been filled. A prospect will see different fields each time he/she completes a form, preventing them from having to re-enter information. What are dependent fields in a form? - ANS - These fields a conditionally displayed when certain values for other fields are selected (i.e. Once Company has been entered, Job Title field may appear). How can Variable Tags be used in forms? - ANS - The variable tag pulls in prospect information from the form fields into the thank you content. What are some landing page best practices? - ANS - - Use limited amounts of links - Always serve up relevant content (no bait and switch) How can Dynamic Content be used in a landing page? - ANS - - certain html content displayed based on score, grade, default field How can you personalize email? - ANS - - Variable Tags - Dynamic Content What information can be used for Variable Tags? - ANS - Standard Information - %%first_name%%, last name, company When personalizing a website with dynamic content, where do you copy and paste the script/code? - ANS - Into the website's html source code *Be sure to test/check that the dynamic content works with the site's existing CSS style sheets* How to create a customer user role? - ANS - Admin >> User Management >> Roles >> Copy corresponding rule, rename, uncheck all relevant options in Marketing, Prospect and Admin Tab....save custom role What information about Visitors is available on the Visitor Table? - ANS - - the number of times a visitor has come to your site - the number of page views - the visitor's hostname/referrer - the visitor's first pageview - the visitor's last page view True or False: On the Visitor Table, you are able to manually create/associate a prospect with a visitor. - ANS - True How does a Visitor become a Prospect? - ANS - - provides email address by submitting a form or landing page What information is visible on the Prospect table? - ANS - Name, Company, Score, Grade, Date of Last Activity True or False: A prospect is a visitor who has submitted an email address through a form or landing page on your site? - ANS - True What does a dark green prospect icon indicate? - ANS - This prospect was recently active (within the last 20 minutes) What does a light green prospect icon indicate? - AN

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