PGA LEVEL 1 QUESTIONS AND
ANSWERS ALREADY PASSED
BUSINESS PLANNING ✔✔
Business planning process ✔✔organized plan that clearly describes explicit goals and objectives
and strategy for accomplishing them
PGA Business
...
PGA LEVEL 1 QUESTIONS AND
ANSWERS ALREADY PASSED
BUSINESS PLANNING ✔✔
Business planning process ✔✔organized plan that clearly describes explicit goals and objectives
and strategy for accomplishing them
PGA Business Planning Model (5 phases) ✔✔1. Define the business
2. Assess current state of the business
3. Develop business goals, objectives, and strategies
4. Prepare financial forecasts/budgets
5. Monitor performance
Long term vs short term ✔✔Long term = 3-5 years
Short term = less than 1 year
Mission (define the business) ✔✔purpose
Vision (define the business) ✔✔phrase that paints a picture
where want to be in future
core values (define the business) ✔✔individual words that shape the mission, vision
assess the current state of the business... ✔✔understanding and utilizing performance data,
assessing core areas, SWOT, and prioritizing findings
Goals vs. Objectives ✔✔goals intend to be accomplished 3-5 years
objectives within 1 year help to accomplish goal
SMART goals and objectives ✔✔Specific
Meaningful
Achievable
Realistic
Time-oriented
Strategies define what your going to to do to achieve objectives
Action plans define... ✔✔specific "how to" strategies
Horizontal analysis ✔✔usually centers on a specific revenue or expense metric
-Linear trend = evaluates positive and negative trends over time
-Base year analysis = categories values are compared to one benchmark year
Linear trend formula - percentage change ✔✔(Later Year - Previous Year)/Previous year = %
Change
Linear trend formula - Average percentage change ✔✔(sum of all linear trend
calculations)/Number of calculations
Base year analysis formula ✔✔((comparison year)/Base year) x 100%
usually used after a major change at facility
Vertical analysis ✔✔compares values in the same column of forecast or budget
ex. COGS compared to total sales
COGS as % of Sales ✔✔COGS/Total Merchandise sales
gross margin as a percentage of sales ✔✔Gross margin/total merchandise sales
operating budget ✔✔take figures from forecast and realistically estimate when revenues and
expenses will occur over the year
cash flow budgets ✔✔Projects how much money a facility will have in bank at end of every month
or week - actual dollars in and out
capital budget ✔✔projects the expenses associated with those purchases and large scale projects
monitor performance ✔✔systematically tracking performance and key metrics to objectives,
strategies and budget
variances monitored and analyzed constantly
CUSTOMER RELATIONS ✔✔
customer relations model ✔✔- Moments of truth
- Resources, staffing, systems
- Interaction strategies
- Interpersonal skills
- Positive engagement routines
Four Interaction Strategies ✔✔1) Di
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