Marketing > Class Notes > Webster University ( MARKETING 5000 ) UPDATED MARKETING DOCUMENT (All)
Webster University ( MARKETING 5000 ) UPDATED MARKETING DOCUMENT
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CrossFit Greg Glassman is the owner and the “coach “in the CrossFit community. He’s mission for his fast-growing fitness idea is to provide a fitness lifestyle in a more natural and primitive ... way. The strategy followed by CrossFit is to offer their customers with a high quality and a unique service than any other competitors. It focuses on all kind of customer of different age and has 3400 gyms all over the world. CrossFit is segmented into three types of users and segments vary in their motivation, usage and goals. 1-Elite- In this segment people are committed to CrossFit idea and fitness regimes. 2-Socialite- In this segment the fitness goals are slightly lower than elite and has less affiliation with the CrossFit as a primary sport. 3-Casual User-In this segment the fitness goals are the lowest for the people, for them CrossFit is not a lifestyle but a casual gym. CrossFit community is a brand community and believes in loyalty of customers. CrossFit’s segments use different methods to make their decision to purchase and indulge in CrossFit [Show More]
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