Marketing > EXAM > MKT Exam 1 UTSA | 50 Questions with 100% Correct Answers | Updated & Verified (All)

MKT Exam 1 UTSA | 50 Questions with 100% Correct Answers | Updated & Verified

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When the Macbook Air first came out, Apple emphasized that it was the world's thinnest laptop. Even today, many consumers love this feature of the laptop. In the SWOT framework, this would be a - �... �✔Strength The VALS segmentation system uses which of the following segmentation bases? - ✔✔Psychographic segmentation ________ are human needs that are shaped by culture and individual personality. - ✔✔Wants Back when Amazon was first starting out, they had to identify their mission statement. Imagine that instead of their actual mission ("Our vision is to be Earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. ) they decided to say that they were in the business of selling books. What problem would this be? - ✔✔a) Marketing myopia b) Poor targeting c) Inadequate leveraging d) Unattractive organizational culture e) Weak valuation CORRECT ANSWER: (? not B) Maria is a fashion designer and has just opened a small fashion boutique in San Antonio. One day, Laura comes into her store and starts browsing the clothes. Laura loves many of the clothes, but she can't afford to buy them. A marketing exchange is not going to occur in this case because - ✔✔Laura has the desire but not the ability to satisfy it [Show More]

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