Marketing > eBook-PDF > Marketing Management A relationship approach, 4th Edition, By Svend Hollensen [PDF] [eBook] (All)
Marketing Management A relationship approach, 4th Edition, By Svend Hollensen [PDF] [eBook]
Document Content and Description Below
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the n... eed for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans by the use of the newest technology. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Electrolux, Tinder (Match.com), DJI Technology, Huawei and Spotify make use of relationship marketing theory in order to gain competitive advantage. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and for practitioners and those studying for professional qualifications in marketing management. [Show More]
Last updated: 2 years ago
Preview 1 out of 728 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$25.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Jan 14, 2023
Number of pages
728
Written in
Additional information
This document has been written for:
Uploaded
Jan 14, 2023
Downloads
0
Views
109
