An Analysis of the External and Internal Environment of KEELLS SUPER - University of West London MBA MS7SL93O

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An Analysis of the External and Internal Environment of KEELLS SUPER Table of contents 1. Introduction About Keells Super………………………………………………….……..………�... ��.…………….04 2. Environmental Macro Analysis………..……….………………………………….…………….…………….…05 Political impact……………………………………………………………………………………………………..………. Economical Impact……………………………………………………………………………………………..…………. Social Impacts………………………………………………………………………………………………..……………… Technological Impact………………………………………………………………………………………….…………. Environmental Impact……………………………………………………………………………………..……………. Legal Impact……………………………………………………………………………………………………….…………. 3. Industry Analysis…………………………………………………………………………………………………….…….08 The threats of new entry……………………………………………………………………………………………….. The threats of substitute……………………………………………………………………………………………….. Power of Buyers………………………………………………………………………….……….………………………… Power of Suppliers ……………………………………………………………………………..………………………… Competitor rivalry………………………………………………………………………………..……………………….. 4. Internal Analysis………….…………………………………………….…………………………..…………………….12 RBV model…………………………………………………………………………………………………………………….. VRIOS model…………………………...…………………………………………………………………………………….. 5. Conclusion…….………………………….……….……………..………………………………………………………….17 Strengths…………………………………………………………………….………………………………………………… Weaknesses…………………………………………………………………………………………………………………… Opportunities……………………………………………………………………………………………….………………. Threats…………………………………………………………………………………………………………..……………… 6. References …………………………………………………………………………………………………..………………19 3 Images 1. GDP growth of Sri Lanka…………………………………….……………………………………………….……5 2. Fluctuation of global interest rates…………………..………………………………………………………6 3. Regional per capita GDP vs. Modern Trade………………………………………………………………9 4. Modern Trade market share in Sri Lanka…………..……………………………………………………11 5. RBV model………………………………………………………………………………………………………………12 6. About JKHSL……………………………………………………………………………………………………………15 7. Industry group structure Jaykay Marketing……….……………………………………………………15 8. Organizational structure JKHSL…………………………….…………………………………………………16 [Show More]

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