GROUP 3 MG 495 - Live Group Case - Amazon Executive Case Analysis.CASE ANALYSIS FORMAT/GUIDELINES FOR LIVE CASE Shown below is the format that your case analysis MUSTbe in. You shouldnumber and label each section and eac
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GROUP 3 MG 495 - Live Group Case - Amazon Executive Case Analysis.CASE ANALYSIS FORMAT/GUIDELINES FOR LIVE CASE Shown below is the format that your case analysis MUSTbe in. You shouldnumber and label each section and each item in each section. The body of the paper should be approximately 10 - 15 pages of text double spaced with appropriate font size. Supporting information and references should be included at the end of the paper and not counted towards the page text guideline.TITLE OF CASEA. EXECUTIVE SUMMARY (10%).This section should provide an overview of the most important findings of your analysis.This section should be limited to one page.B. HISTORICAL OVERVIEW (10%)Provide an overview of the company including products they produce and/or services they provided. This section is typically 1 to 1 ½ pages.C. ANALYSIS OF ECONOMY AND INDUSTRY (10%)Discuss the relationship of economic conditions to industry sales. For example, when the economy is growing do industry sales increase or decrease? How much of a factor are economiccondition to industry sales? In addition, discuss significant industry issues and indicate what portion of industry sales are captured by the company.This section is typically 1 - 2 pages long.D. SWOT ANALYSIS (15%)Discuss significant company:- Strengths- Weaknesses- Opportunities- ThreatsThis section is typically 2 - 3 pages.E. FORECAST OF ECONOMY, INDUSTRY, AND COMPANY (20%)Provide a forecast of the economy and industry. Do not develop your own forecast
but use one already provided by the government/think tank/industry organizations.Using regression analysis or some other appropriate method, forecast sales for the company. This section is typically less than 1 page.F. PRO-FORMA INCOME STATEMENT AND BALANCE SHEET (10)Based on your sales forecast, develop a simplified pro-forma income statement and balance sheet and briefly discuss areas of importance.This section is typically 1-2 pages in length.G. RECOMMENDATIONS AND CONCLUSIONS (20)After analyzing historical and future economic, industry, and company factors, discuss the appropriate recommendations the company should take in the future. This section should be a minimum of two pages.SUPPORT INFORMATION (5%)CHARTS AND GRAPHSAny charts and graphs not in the body of the paper should be placed here.REFERENCESAll references should be listed in this section
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