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MKT 679 Milestone 2

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MKT 679 Milestone 2 Southern New Hampshire University MKT 679 Milestone 2 2 Company XYZ Data Analysis 1. What data was relevant for you to analyze? The data that was most relevant for me to ana ... lyze was: Revenue from Inpatient (SIR), Number of hospital beds (BEDS), Number of rehab beds (RBEDS), Number of outpatient visits (OUT-V), Administration costs (ADM), Sales of rehabilitation equipment since January 1 (SALESY), Number of hip operations for 1995 (HIP95), Number of knee operations for 1995 (KNEE95), Number of hip operations for 1996 (HIP96), Number of knee operations for 1996 (KNEE96), and Number femur operations for 1996 (FEMUR96). 2. Why was it relevant? The aforementioned data is relevant to analyze because each variable is crucial in determining proper market segmentation. Are there underserved areas? Is there potential in an area that was otherwise overlooked? What areas/hospitals share common ground (i.e. number of inpatients/outpatients, surgeries, revenue, etc.)? These are questions that Company XYZ should learn to better understand their clientele and possibly grow larger while serving all markets optimally. 3. Provide a summary of the data analyses and methodologies (techniques) used. Below is the cluster analysis performed with the data: Initial Cluster Centers Cluster 1 2 3 4 BEDS 1476 792 806 105 RBEDS 0 0 0 0 This study source was downloaded by 100000857952895 from CourseHero.com on 12-11-2022 21:20:44 GMT -06:00 https://www.coursehero.com/file/43373362/MKT-679-Milestone-2docx/ MKT 679 Milestone 2 3 OUT-V 0 1095165 1986530 546351 ADM 66439 27163 37016 7608 SALESY 0 14 154 0 SIR 45157 5546 15701 2824 HIP95 40 64 275 8 KNEE95 5 46 160 7 HIP96 49 5 [Show More]

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