MKT 679 Milestone 2
Southern New Hampshire University
MKT 679 Milestone 2 2
Company XYZ Data Analysis
1. What data was relevant for you to analyze?
The data that was most relevant for me to analyze was: Revenue fr
...
MKT 679 Milestone 2
Southern New Hampshire University
MKT 679 Milestone 2 2
Company XYZ Data Analysis
1. What data was relevant for you to analyze?
The data that was most relevant for me to analyze was: Revenue from Inpatient (SIR),
Number of hospital beds (BEDS), Number of rehab beds (RBEDS), Number of outpatient
visits (OUT-V), Administration costs (ADM), Sales of rehabilitation equipment since
January 1 (SALESY), Number of hip operations for 1995 (HIP95), Number of knee
operations for 1995 (KNEE95), Number of hip operations for 1996 (HIP96), Number of
knee operations for 1996 (KNEE96), and Number femur operations for 1996
(FEMUR96).
2. Why was it relevant?
The aforementioned data is relevant to analyze because each variable is crucial in
determining proper market segmentation. Are there underserved areas? Is there potential
in an area that was otherwise overlooked? What areas/hospitals share common ground
(i.e. number of inpatients/outpatients, surgeries, revenue, etc.)? These are questions that
Company XYZ should learn to better understand their clientele and possibly grow larger
while serving all markets optimally.
3. Provide a summary of the data analyses and methodologies (techniques) used.
Below is the cluster analysis performed with the data:
Initial Cluster Centers
Cluster
1 2 3 4
BEDS 1476 792 806 105
RBEDS 0 0 0 0
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MKT 679 Milestone 2 3
OUT-V 0 1095165 1986530 546351
ADM 66439 27163 37016 7608
SALESY 0 14 154 0
SIR 45157 5546 15701 2824
HIP95 40 64 275 8
KNEE95 5 46 160 7
HIP96 49 5
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