Mist 7770 Test 1 (machine platform
crowd)
McAfee and Brynjolfsson cite this industry as one of the earliest that developed a fully
automated decision making system. - ✔✔Banking
The authors cite attributes of work bes
...
Mist 7770 Test 1 (machine platform
crowd)
McAfee and Brynjolfsson cite this industry as one of the earliest that developed a fully
automated decision making system. - ✔✔Banking
The authors cite attributes of work best suited for machines. Which of the following is not one of
those attributes? - ✔✔Dark
This refers to the opinion of a well-compensated decision maker in an organization. - ✔✔HiPPO
McAfee and Brynjolfsson reference a joke that the factory of the future will have two
employees: A human and a _____. - ✔✔dog
Rule-based AI systems are also known as "_____ artificial intelligence." - ✔✔symbolic
Rules-based approaches to AI are broadly considered to be a failure. - ✔✔True
This type of thinking is slow and conscious (as opposed to fast and automatic). - ✔✔System 2
Despite all of their recent advances, computers are largely unable to perform creative tasks (e.g.,
designing beautiful objects, composing music, etc.) - ✔✔False
The authors refer to the "_____ of the Robots" to describe recent major developments in
robotics. - ✔✔DANCE
This term describes business processes that have shifted away from transforming or moving
atoms to those that instead transform or move bits. - ✔✔Virtualized
When a platform "leverages" assets, as per Brynjolfsson and McAfee's advice, they recommend
_____ the utilization rate of that asset - ✔✔increasing
Open platforms are more successful than closed platforms. - ✔✔True
Solutions to combat negative behavior on platforms include content curation or the use of
"_____ systems." - ✔✔Reputation
Which of the following is not one of the attributes of information goods, as identified by the
reading? - ✔✔Networked
Successful platforms must be the first ones to their competitive space - ✔✔False
According to the text, in the mid-1990's, this company's investors were not worried about the
potential threat posed by Casio and the other manufacturers of digital cameras. - ✔✔Kodak
"_____ innovation" refers to the process of creating something new and valuable not by starting
from scratch but instead by putting together in new ways things that were already there (perhaps
with a few generally novel ingredients). - ✔✔Combinatorial
A defining property of "_____ goods" is that their demand curves interact very closely with one
another. - ✔✔Complementary
The "_____ effect" describes goods that become more valuable to each user as the total number
of people who use that good grows larger - ✔✔Network
The authors suggest that for industries like finance or urban transportation _____ can be an
incumbent's best defense against a digital upstart platform. - ✔✔regulation
An information asymmetry between two parties in a platform marketplace is harmful for: -
✔✔The entire market
The proliferation of platforms _____ liquidity in the markets they serve. - ✔✔increases
Platforms are particularly good at displacing incumbents when there's not a lot of perceived
difference among their offerings. - ✔✔True
In a platform marketplace, the authors suggest that lowering prices on one side of the network
increases demand _____. - ✔✔on both sides of the network
Platforms prefer that consumers form stronger associations with: - ✔✔the platform itself
The authors believe that the O2O platform phenomenon will remain limited to the consumer
sector (and will not spread to the goods and services that companies exchange with each other). -
✔✔False
Which is an example of an O2O platform? - ✔✔Classpass scheduling app
Rent the Runway is an example of a platform that deals in perishing goods - ✔✔False
Uber is an example of a two-sided platform. - ✔✔True
Crowdsourcing only seeks to find a single best solution--the second or third best entries in
crowdsourcing competitions might be almost as good as the winner, but this fact is never
relevant to the host organization. - ✔✔False
The authors argue that the best solution to the problems of the crowd involve central planning at
the core - ✔✔False
Technology giants scan the crowd for potentially disruptive innovations to simply buy them out
and internalize the crowd's innovation. - ✔✔True
The relationship between the core and the crowd: - ✔✔All three of the substantive answers
above can be true
This term describes the dominant organizations, institutions, groups, and processes of the preInternet era. - ✔✔Core
Problems get _____ to solve as the volume and diversity of potential solvers increases. -
✔✔easier
The authors refer to a number of characteristics of "geeky leadership." Which of the following is
not one of those characteristics? - ✔✔General intelligence
The authors reference two difficult problems that arise as a result of the nature of the crowd.
Which is not one of these two problems? - ✔✔It is difficult to distinguish between humans and
bots
Nupedia was able to activate the crowd because it adopted the three principles of openness, noncredentialism, and self-organization. - ✔✔False
When completing a complex task (e.g., sequencing large amounts of human genetic material) are
experts or outsiders more likely to produce superior results? - ✔✔Outsiders
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