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Study Guide > Adidas Marketing Mix (4Ps) Strategy

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STEP 7 - Adidas Marketing Mix (4Ps) Strategy Marketing Mix of Adidas analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Adidas marketing strategy. There ... are several marketing strategies like product/service innovation, marketing investment, customer experience etc. which have helped the brand grow. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies.  Adidas Product Strategy Adidas is one of the leading sportswear and goods brands. Adidas has always strived to provide the best of the best goods and equipment to the athletes through its innovations including the first shoes designed for ice and the first multi- studded shoes. In 2000’s Adidas was first in the industry to introduce a new lifestyle segment, focusing on streetwear inspired by sportswear. Adidas also designs and makes watches, sunglasses, caps, socks etc. and it also has deodorants, perfumes, aftershave, and lotions.  Adidas Price/Pricing Strategy Due to its innovations and continuous product improvement which leads to top notch performance, all the Adidas products are premium priced. The pricing strategy in the marketing mix of Adidas has focused upon high quality and competitor offering. The main reason of this is that the products are either customized as per need. Even if not, the price of Adidas products is already high due to the high quality of the material used. [Show More]

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