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Quality By Design, Not By Default. Problem Statement_PR and Marketing Crisis at MMM

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Problem Statement PR and Marketing Crisis at MMM • Large order from Marks & Spencer(Value- 50000 pounds) has be rejected for weaving faults • Economic Times ran a negative story on rejection o ... f MMM Apparels’ consignment • Article created a strong uproar among company’s stakeholdersQuality Culture “Quality is a right and not a privilege that you offer to customers” • Managers and employees of the company are quality friendly and consistently work towards quality goals • MMM Philosophy- Identifying the game plan and then proceeding, so each improvement links a overall change • Values are shared and enthusiastically embraced • Employees are encouraged to make decisions “ Quality means doing things right then first time, every time”Leadership through quality • ISO Certification – ISO 9002 system • Measuring COPQ helped in pinpointing areas of improvement • Emphasize on supplier quality • Customer satisfaction index – Measurement of things done to delight customers [Show More]

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