E-commerce 2016: Business. Technology. Society., 12e (Laudon) -chapter 2 TB

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E-commerce 2016: Business. Technology. Society., 12e (Laudon) Chapter 2 E-commerce Business Models and Concepts 1) ________ and ________ are typically the most easily identifiable aspects of a compa ... ny's business model. A) Market strategy; market opportunity B) Value proposition; revenue model C) Value proposition; competitive environment D) Revenue model; market strategy Answer: B Difficulty: Moderate AACSB: Application of knowledge LO: 2.1: Identify the key components of e-commerce business models. 2) All of the following are using a subscription revenue model for music except: A) Spotify. B) Scribd. C) Rhapsody. D) Pandora. Answer: B Difficulty: Moderate AACSB: Application of knowledge LO: 2.1: Identify the key components of e-commerce business models. 3) Which element of the business model addresses what a firm provides that other firms do not and cannot? A) revenue model B) competitive advantage C) market strategy D) value proposition Answer: D Difficulty: Moderate AACSB: Application of knowledge LO: 2.1: Identify the key components of e-commerce business models. 4) Which element of the business model refers to the presence of substitute products in the market? A) value proposition B) competitive environment C) competitive advantage D) market strategy Answer: B Difficulty: Moderate AACSB: Application of knowledge LO: 2.1: Identify the key components of e-commerce business models. 1 *You can buy complete chapters by: Www.TestbankU.com Contact Us: [email protected] 5) Which of the following are Amazon's primary value propositions? A) personalization and customization B) selection and convenience C) reduction of price discovery cost D) management of product delivery Answer: B Difficulty: Moderate AACSB: Analytical thinking LO: 2.1: Identify the key components of e-commerce business models. 6) A firm's ________ describes how a firm will produce a superior return on invested capital. A) value proposition B) revenue model C) market strategy D) competitive advantage Answer: B Difficulty: Moderate AACSB: Application of knowledge LO: 2.1: Identify the key components of e-commerce business models. 7) Which of the following is an example of the subscription revenue model? A) eHarmony B) eBay C) E*Trade D) Twitter Answer: A Difficulty: Moderate AACSB: Application of knowledge LO: 2.1: Identify the key components of e-commerce business models. 8) Stickiness is an important attribute for which of the following revenue models? A) advertising revenue model B) subscription revenue model C) transaction fee revenue model D) sales revenue model Answer: A Difficulty: Moderate AACSB: Application of knowledge LO: 2.1: Identify the key components of e-commerce business models. 2 *You can buy complete chapters by: Www.TestbankU.com Contact Us: [email protected] 9) Which of the following companies uses a transaction fee revenue model? A) Yahoo B) E*Trade C) Twitter D) Sears Answer: B Difficulty: Moderate AACSB: Application of knowledge LO: 2.1: Identify the key components of e-commerce business models. 10) Which of the following is an example of the affiliate revenue model? A) Scribd B) eBay C) L.L. Bean D) MyPoints Answer: D Difficulty: Moderate AACSB: Application of knowledge LO: 2.1: Identify the key components of e-commerce business models. 11) Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service? A) advertising revenue model B) subscription revenue model C) freemium strategy D) transaction fee revenue model Answer: C Difficulty: Moderate AACSB: Analytical thinking LO: 2.1: Identify the key components of e-commerce business models. 12) Which of the following factors is not a significant influence on a company's competitive environment? A) how many competitors are active B) what the market share of each competitor is C) the availability of supportive organizational structures D) how competitors price their products Answer: C Difficulty: Difficult AACSB: Application of knowledge LO: 2.1: Identify the key components [Show More]

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