Why is social media an important part of inbound marketing? Ans- Social media is a one-to-one medium you
can use to market in a direct, human way.
When you dig deeper into the development of your buyer persona, what t
...
Why is social media an important part of inbound marketing? Ans- Social media is a one-to-one medium you
can use to market in a direct, human way.
When you dig deeper into the development of your buyer persona, what type of information do you want to
consider? Ans- Psychographics
True or False? The number of Facebook users across the world is only slightly fewer than the number of
people in India. Ans- False; Population-wise, Facebook has surpassed even China, the country with the largest
population, with over 2 billion users.
True or False? Live streaming on twitter is an important part of social network. Ans- True
What is a vanity metric? Ans- A surface-level metric that doesn't correlate with your business success.
True or False? Follower count is often considered to be a vanity metric. Ans- True; just because people follow
you doesn't mean the right people are following you.
Which KPI will executives be more responsive to? Ans- Return on Investment or ROI
True or False? You should develop your social media budget before you create your social media plan. AnsFalse; it's hard to develop a budget until you know what you plan to do.
What did Simon Sinek recommend you do to get people to buy in to your products or ideas? Ans- Explain to
the customer why they need what you're selling
Social media listening can help ______. Ans- The people in all parts of your organization do their jobs better.
Before you post anything on social media, you should have a clear understanding of your ________. AnsBuyer Persona
Which of the below statements about social listening is true?
1. It gives you the opportunity to measure the performance of your social media.
2. It can ruin your reputation.
3. It can help you monetize your services.
4. It can help you filter messages so your customer service staff doesn't have to deal with them directly. Ans1. It gives you the opportunity to measure the performance of your social media
Why would you want to identify who your brand superfans are and reward them? Ans- People are more likely
to purchase a product if a friend or someone they admire mentions it in social media
True or False? When starting out, make sure you are engaging with customer in every single social media
channel. Ans- False; although it is great to interact on all social media channels, it is okay when you are
starting out to focus on one or two channels where your buyers frequent most.
Inbound is all about being ________-centric, not competitor-centric. Ans- Customer
When monitoring your competitors, take note of their wins, losses, reputation, differentiation, marketing
tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over
time, can be used to inform your _______. Ans- Content Strategies
Product Roadmap
Service Offering
(All of the Above)
What should you do if your competitor experiences a big, public blunder? Ans- Be empathetic and helpful
towards your competitor's customers
To be a part of the social conversation, you don't necessarily have to be the subject of it. Ans- True
The following are all ways that social media monitoring can benefit your business, except:
1.Supporting existing customers by answering questions about your product or service
2.Listening and centralizing social conversations about an ongoing marketing campaign
3.Measuring the performance of your latest email marketing campaign
4.Informing your recruiting efforts to help align job descriptions with candidate expectations Ans- Measuring
the performance of your latest email marketing campaign
Why are animated gifs useful on social media? Ans- They can help you demonstrate complex concepts quickly
True or False? One in four consumers lose interest in a company if it doesn't use video on it's social media
channels. Ans- True
Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with
statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform
your future social content plan? Ans- Plan to experiment with publishing more statistics to twitter and
perhaps investing time in doing more original research you can pull stats from and publish to twitter and
other channels
In social media content, "tone" refers to: Ans- The moods and attitudes of specific content pieces, which can
change depending on the channel, the situation, and the audience.
How are voice and tone related? Ans- Tone is a subset of voice
Your team is creating a social campaign for an upcoming product launch. Someone designs a great image for
this social campaign that does a fantastic job of showcasing the product. How can your team optimize this
image for the campaign? Ans- Create multiple versions of the same image that comply with each social
channel's ideal image dimensions
Language like ____________ can help improve your click-through and conversion rates on social media
because language makes the call-to-action seem more time sensitive, which can encourage instant action.
Ans- "Today only" or "Ends at Midnight"
What does "content curation" mean? Ans- Gathering content that's relevant to a particular topic or area of
interest and then sharing it with your audience with proper citations
Why should you include content curation on your social strategy? Ans- It save time and money
It builds industry connections
It helps you post a larger variety of content
(All of the Above)
What's a reason why working with influencers and encouraging user-generated content is important? AnsChanging algorithms on the social platforms
People trust recommendations from individuals over brands
General Data Protection Rule (GDPR) on privacy limit brand exposure
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