Management Information Systems (MIS) > CASE STUDY > Northeastern University - MISM 2301Session 1 - Amazon Case Homework - student version (All)

Northeastern University - MISM 2301Session 1 - Amazon Case Homework - student version

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Session 1: Amazon.com Case Study Questions prepared by rmk 060214 Page 1 Assignment Questions: 1. What is Amazon’s business and what factors are critical to its success? [list or table] Amazon’s Businesses | Critical Success Factors Online Retailing | Eliminating stores and warehouses Operating their own fulfilment center Personalized web site for consumers Sell plenty kinds of things globally Free shipping Generous returning policies add more rows as needed…. Fulfilment centers | Being computerized Fulfilment centers are operated by themselves. With advanced technology Strong data management capabilities Only amazon.com can take a consumer’s order out from the huge warehouse quickly and efficiently and get into a single box add more rows as needed…. Supply chain management processes | High efficiency Low cost Provide supplier with deep business intelligence concerning the public’s interest in their various product add more rows as needed…. Cloud computing service | Be accessible widely through Internet Much more convenient for user to store and share information Uniqueness add more rows as needed….2. What challenges did Amazon face when it first entered the marketplace? [list] a. . startling losses and lots of red ink; b. . hard to operate their own fulfillment centers; c. . fulfilment center required a huge infusion of capital; d. .build their own information system to operate the business, which is hard; e. .truth or facts were different from imagination; Session 1: Amazon.com Case Study Questions prepared by rmk 060214 Page 2 f. .various dedications on company’s operations such as the way of collecting data and managing data. g. add more items as needed….. 3. What information is required by Amazon to transact, to manage, and to innovate? [table] Level of Information Processing | Information Needs transacting | Order information Address of consumer Returning requirement Account number Consumer’s wish list Consumer’s Cart add more rows as needed…. management and control | Sales volume monthly or annually Worker error rate The flow of inventory Turnover rate of inventory Associated cost of operations data Staff’s efficiency add more rows as needed…. innovation and corporate learning | Innovation in information management system Innovation in website personalization More organized information system Innovation in fulfilment centers Improvement in supply chain management processes add more rows as needed….4. What are the challenges associated with running a fulfillment center versus the warehouse for a brick and mortar store chain (hint: consider Amazon’s critical success factors)? [table] Fulfillment Center Operations | Warehouse Operations More automatic information system | Less Automatic information system Stronger data management capacity | weaker data management capacity less basic cost on running the information | Larger amount of cost required on Session 1: Amazon.com Case Study Questions prepared by rmk 060214 Page 3 system | managing storing owing to huge human resources. Keep error out of operations | Higher error rate Less matter of retirement | More trifles of retirement add more rows as needed….

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