UNT MRTS 1310 Exam 4 Review
The majority of Netflix's earnings come from subscriptions. - ✔✔True
In the "sponsorship" business model. - ✔✔advertisers sponsor entire shows.
It is essential in today's radio for each sta
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UNT MRTS 1310 Exam 4 Review
The majority of Netflix's earnings come from subscriptions. - ✔✔True
In the "sponsorship" business model. - ✔✔advertisers sponsor entire shows.
It is essential in today's radio for each station to be affiliated with a radio network. - ✔✔False
Deregulation of the radio industry in the 1980s meant that - ✔✔community involvement was no
longer required,
it was easier for station licenses to be renewed,
and stations no longer worried about public interest requirements.
(All of the answers listed are correct.)
The Fairness Doctrine - ✔✔required broadcasters to present both sides of an issue,
was later abandoned, and had to be honest and balanced
(All of the answers listed are correct.)
The Code of Practices for Television Broadcasters limited the amount of commercials per hour. -
✔✔True
Among the effects of deregulation was fewer public service programs and more difficult license
renewals. - ✔✔False
Which of the following is an example of an MSO? - ✔✔Disney (dont trust this one 100% lol, dm
me if you got this one right and if im wrong i'll change it)
RBOCs refer to - ✔✔regional telephone operators.
LMAs are used to combine programming and sales of one station with another separate station. -
✔✔True
What is the number one job for the General Manager of a broadcast station? - ✔✔Protect the
license
Who directs the talent in the TV studio and serves as a liaison between the studio and the control
room? - ✔✔Floor director
EFP stands for - ✔✔Electronic Field Production
The University of North Texas' cable channel, NTTV, available on local cable is an example of a
PEG. - ✔✔True
AT&T is an example of an MSO. - ✔✔True
What is an LMA? - ✔✔A contract under which one broadcast company agrees to manage
another broadcast station, often in the same market
ISPs may only be run by large companies, such as Verizon and AT&T. - ✔✔False
Streaming services like Netflix begin offering original programming such as series and movies to
attract viewers to their service and away from competitors such as Hulu and Amazon Prime. -
✔✔True
What is the purpose of a satellite transponder? - ✔✔It receives signals at one frequency and
transmits it back out at a different frequency, it also removes noise in the signal, and it amplifies
the signal
Netflix developed a revolutionary business model when it went online. What effect did Netflix
have on some traditionally-aired TV shows? - ✔✔Created binge-watching, which allowed shows
to develop a following
"Yellow Journalism" is a term originally applied to - ✔✔cheap newspapers in the 1800's that
focused on crime and sex stories.
Which of the following is NOT true of the "Magic Bullet" Theory? - ✔✔all of the answers listed
are true of the theory.
Propaganda was used exclusively by the United States during World War II. - ✔✔False
The "War of the Worlds" radio broadcast confirmed the belief of researchers in the "Magic
Bullet" theory. - ✔✔True
Which of the following selective processes suggest that humans have a tendency to change the
meaning of a message in our mind to fit in with existing attitudes and beliefs? - ✔✔Selective
perception
Badura's "Bobo Doll" experiment proved that watching violent behavior was not a cathartic
experience for children. - ✔✔True
When is indecency allowed to be broadcast? - ✔✔In the "safe harbor" hours between 10pm and
6am.
In Miller v. California, the Supreme Court ruled that - ✔✔here was a three part test to determine
if something was obscene.
Content analysis of media - ✔✔studies the content of media messages but does not try to
uncover the effects of media usage.
What is an example of "phatic" communication? - ✔✔"Hi, how are you"
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