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Test Bank for Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall & Elnora Stuart

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Test Bank for Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall & Elnora Stuart Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall... & Elnora Stuart - Complete, Elaborated and Latest (Test Bank) Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall & Elnora Stuart - Complete, Elaborated and Latest(Test Bank) ISBN-10 1292434384 ISBN-13 978-1292434384 TABLE OF CONTENTS PART 1:UNDERSTAND THE VALUE PROPOSITION 1. Welcome to the World of Marketing: Create and Deliver Value 2. Global, Ethical, and Sustainable Marketing 3. Strategic Market Planning Chapter 3 Supplement: Build a Marketing Plan PART 2:DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT 4. Market Research 5. Marketing Analytics: Welcome to the Era of Data-Driven Insights! 6. Understand Consumer and Business Markets 7. Segmentation, Target Marketing, and Positioning PART 3:DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER 8. Product I: Innovation and New Product Development 9. Product II: Product Strategy, Branding, and Product Management 10. Price: What Is the Value Proposition Worth? Chapter 10 Supplement: Marketing Math PART 4:DELIVER AND COMMUNICATE THE VALUE PROPOSITION 11. Deliver the Goods: Determine the Distribution Strategy 12. Customer Experience 13. Promotion I: Planning and Advertising 14. Promotion II: Social Media Platforms and Other Promotion Elements Marketing Real People Real Choices 11th Edition Michael Solomon Greg Marshall Elnora Stuart Complete, Elaborated and Latest Test Bank Management. [Show More]

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