Business > CASE STUDY > Case Notes & Answers for RBC Social Network Analysis By Peter Bell, Ramasastry Chandrasekhar (All)
Case Notes & Answers for RBC Social Network Analysis By Peter Bell, Ramasastry Chandrasekhar
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In October 2013, the Royal Bank of Canada (RBC), Canada's largest bank, hired a new head of Enterprise Fraud Strategy, a department tasked with protecting RBC's global customers from fraud. The depart... ment head's immediate priority was to prevent fraudulent transactions by RBC's own customers-a phenomenon called first-party fraud-by implementing a bourgeoning technology called social network analysis (SNA). The technology used predictive analytics and big data to forecast the occurrence of first-party fraud. The head of Enterprise Fraud Strategy had three primary questions: First, how should SNA be used to bring down the ratio of fraud alerts to actual fraud at RBC? Second, how should the cost of maintaining SNA protocols be reduced? Finally, how should the issues around systemic performance of SNA be resolved? [Show More]
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