Business > CASE STUDY > Case Notes & Answer for Grupo Bimbo by Jordan Siegel (All)
In 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. A ... llows students to analyze the company's entire global strategy. Places particular attention on how a multinational firm should best adapt to differences in the basic institutions of capitalism and consumer preferences across countries as well as within them. In 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy. Places particular attention on how a multinational firm should best adapt to differences in the basic institutions of capitalism and consumer preferences across countries as well as within them. [Show More]
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Aug 10, 2023
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