CFRE - Domain 1 and 2
What is the LAI Principle? II.2, II.3, - ✔✔The fundraising axiom of qualifying prospects on the
basis of Linkages, Ability, and Interest. (Glossary of Fundraising Terms, CFRE website)
What are ty
...
CFRE - Domain 1 and 2
What is the LAI Principle? II.2, II.3, - ✔✔The fundraising axiom of qualifying prospects on the
basis of Linkages, Ability, and Interest. (Glossary of Fundraising Terms, CFRE website)
What are typical indicators to identify trends and define characteristics? I, Task 3 -
✔✔Socioeconomic status, giving history, generation, gender, and culture of a constituency (Test
Content Outline: Domain 1 - Task 1.3)
What kinds of data points should be included in a prospective donor profile? I.1 -
✔✔Demographics, psycho-graphics, interests, values, motivations, culture, ability, giving and
volunteer history, relationships, and linkages to select potential donors for particular projects and
fundraising programs. (Test Content Outline: Domain 1 - Key Knowledge Areas)
What typically drives men to donate? II.2 - ✔✔Traditional strategies, such as campaigns, peer
recognition, sense of urgency, deadlines, competitive, fast-paced, intense efforts. (AEF, p117)
What typically drives women to donate? II.2 - ✔✔An organization's engagement, relationship
building, thank you notes, mission connection, impact stories, regular stewardship, female
leadership, diversity, and are often the philanthropic decision makers in their homes. (AEF,
p119)
Who are more likely to donate: women or men? II.2 - ✔✔According to the Women's
Philanthropy Institute's "Women Give" series, women are often more likely to make donations as
similarly-situated men. (AEF, p115) In 2 studies of high net worth households, 9 out of 10
women are either the sole decision maker or at least an equal partner in charitable decision
making. (AEF, p116)
What are Cohort and Lifecycle effects in relation to generational giving? II.2 - ✔✔A cohort
effect is characteristic of people in the group *throughout* their lives. An example would be the
lifelong impact of economic scarcity from the Great Depression on a generation's attitudes
towards money and philanthropy. A lifecycle effect changes as an individual grows older. An
example might be a young person who becomes more generous in their 40s because she has
more disposal income than she did in her 20s. (AEF, p171)
What are the top 5 charitable causes that individuals are likely to support, across all generations?
II.2 - ✔✔Local social service, place of worship, health charities, children's charities, and
education. The first four causes remain prominent across different generations, but there is
variance across the fifth selected cause, depending on the generation. (AEF, p173).
What are the elements of an effective case for support? II.1, 11.3, II.4 - ✔✔Mission Statement,
Goals, Objectives, Programs & Services, Finances, Governance, Staffing, Service Delivery,
Planning & Evaluation, History (AEF, p40-41)
How do Goals differ from Objectives? II.1, 11.3, II.
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