BUS 300 week 9 version 2 trial real exam questions and answers 2021 solved solution
⦁ Question 1
3 out of 3 points
A research scientist working for your company finds a cure for cancer, and you're asked to write
...
BUS 300 week 9 version 2 trial real exam questions and answers 2021 solved solution
⦁ Question 1
3 out of 3 points
A research scientist working for your company finds a cure for cancer, and you're asked to write the release. The newsworthy element inherent in the story is
⦁ Question 2
3 out of 3 points
Which of the following pertain to Internet news releases?
⦁ Question 3
0 out of 3 points
If you want to understand the importance of newsworthiness to the media, you should
⦁ Question 4
3 out of 3 points
A major element that helps media editors decide whether to even read a news release is
⦁ Question 5
3 out of 3 points
In the age of the Internet, if a "419 letter" is an indication, writing has become a key communication skill even for
⦁ Question 6
0 out of 3 points
The rule to follow regarding numbers indicates that numbers till ________ should be spelled out.
Answer
⦁ Question 7
3 out of 3 points
A news release that has news value must
Answer
⦁ Question 8
0 out of 3 points
The style for capitalization writers in public relations follow for publication is
Answer
⦁ Question 9
0 out of 3 points
Like public relations teachers, supervisors and executive recruiters indicate that
Answer
⦁ Question 10
0 out of 3 points
The overriding purpose of a news release is
Answer
⦁ Question 11
0 out of 3 points
An absolute way to avoid misspellings,
Answer
⦁ Question 12
3 out of 3 points
The key to the practice of public relations remains
Answer
⦁ Question 13
0 out of 3 points
Which of the following rules about editing do not apply to Internet newswriting?
Answer
⦁ Question 14
0 out of 3 points
A story that touches on an emotional experience is using the ________ angle.
Answer
⦁ Question 15
0 out of 3 points
A new chief executive for your organization has been named, so the news release depends on the ________ factor for its news value.
Answer
⦁ Question 16
0 out of 3 points
Which of the following is what often prompts a "white paper"?
Answer
⦁ Question 17
3 out of 3 points
Among the most important bits of advice about writing for the ear is
Answer
⦁ Question 18
0 out of 3 points
Which component in the speechwriting process is made easier because it uses the 4W checklist?
Answer
⦁ Question 19
0 out of 3 points
Which aspect of the speechwriting process is essential for the writer to help ensure a strong speech?
Answer
⦁ Question 20
3 out of 3 points
Characteristics of a composing an effective "creative" pitch letter include
Answer
⦁ Question 21
0 out of 3 points
If you were announcing your newest top executive targeted to the Wall Street Journal, you'd more likely provide a ________ than a ________, which would be what the papers feature writers might prefer.
Answer
⦁ Question 22
0 out of 3 points
The term "Op-Ed" refers to which of the following?
Answer
⦁ Question 23
3 out of 3 points
Aspiring speechwriters should realize
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⦁ Question 24
3 out of 3 points
A fact sheet
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⦁ Question 25
0 out of 3 points
Which of the following essential elements in organizing a speech provides the purpose or central idea?
Answer
⦁ Question 26
3 out of 3 points
The likely advantage to public relations persons who place byliners is that it
Answer
⦁ Question 27
3 out of 3 points
A media kit serves as a
Answer
⦁ Question 28
3 out of 3 points
Public relations people who provide reporters a "scoop" are
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⦁ Question 29
3 out of 3 points
A standby statement generally
Answer
⦁ Question 30
3 out of 3 points
What distinguishes a presentation from a speech?
Answer
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