Marketing > eBook-PDF > [eBook][PDF] Digital Marketing,8th Edition By Dave Chaffey, Fiona Ellis-Chadwick (All)
[eBook][PDF] Digital Marketing,8th Edition By Dave Chaffey, Fiona Ellis-Chadwick
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The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updat... ed to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. [Show More]
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