1) Which of the following answer choices is the best definition of attitude? A)
Attitudes indicate how one will react to a given event. B) Attitudes are the yardstick by which one measures ones actions. C) Attitudes are
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1) Which of the following answer choices is the best definition of attitude? A)
Attitudes indicate how one will react to a given event. B) Attitudes are the yardstick by which one measures ones actions. C) Attitudes are the emotional part of an evaluation of a person, object, or event. D) Attitudes are evaluative statements of what one believes about something or someone. E) Attitudes are a measure of how the worth of an object, person or event is evaluated. Answer: D
Explanation: D) Attitudes are defined as evaluative statements, either favorable or unfavorable, about objects, people, or events. Although attitudes can indicate how people will react and
behave, this is not the definition encompassing all attitudes. Emotion and evaluation are facets of
types of attitudes. Diff: 2
AACSB: Analytical Thinking
Quest. Category: Concept
LO: 2.1 Contrast the three components of an attitude. 2) The emotional or feeling component of a person's attitude is called ________. A) complex understanding
B) the cognitive component
C) the affective component
D) a complex attitude
E) the behavior component
Answer: C
Explanation: C) Affect is the emotional or feeling segment of an attitude and is called the
affective component. Description of or belief in the way things are is the cognitive component of
attitude. The intention to behave in a certain way toward something describes the behavior
component of attitude. Complex understanding and a complex attitude are not components of
attitude as defined in OB. Diff: 1
AACSB: Analytical Thinking
Quest. Category: Concept
LO: 2.1 Contrast the three components of an attitude. 3) Janice is spending the summer working as an intern writing copy for a local firm. Today
Janice's senior editor sent back some of Janice's work covered in red ink corrections. Up until
now, all of Janice's work had been corrected in green or blue ink. Janice is upset and worried that
her senior editor doesn't like her. Which component of an attitude is not represented in the previous scenario?
A) the positive component
B) the cognitive component
C) the affective component
D) the negative component
E) the behavioral component
Answer: E
Explanation: E) In the example, Janice does not take action. Therefore, she does not demonstrate
the behavioral component of an attitude. Janice believes that her senior editor doesn't like her. This judgment, or evaluation, demonstrates the cognitive component of an attitude. Janice is
upset. She has had an emotional reaction to the red ink on her work, which represents the
affective component of an attitude. Although an attitude can be positive or negative, these are not
considered components of an attitude as defined in OB. Diff: 2
AACSB: Analytical Thinking
Quest. Category: Application
LO: 2.1 Contrast the three components of an attitude. 4) The belief that "violence is wrong" is an evaluative statement. Such an opinion constitutes the ________ component of an attitude. A) cognitive
B) affective
C) reflective
D) behavioral
E) reactive
Answer: A
Explanation: A) The cognitive component of an attitude is a description of, or belief in the way
things are, which is exemplified in the statement "violence is wrong". The affective component
of an attitude reveals the emotional reaction, and the behavioral component is how someone
behaves toward someone or something. There are no components of attitude called reflective or
reactive in OB. Diff: 2
AACSB: Analytical Thinking
Quest. Category: Application
LO: 2.1 Contrast the three components of an attitude. 5) Which of the following is an example of an affective attitude?
A) believing that you did a good job
B) the observation that most dogs have four legs
C) the opinion that it is never acceptable to steal
D) anger at being unfairly accused of a wrongdoing
E) the avoidance of a restaurant where one once received bad service
Answer: D
Explanation: D) Affective attitudes reveal emotion, such as anger. Belief and opinions are
examples of cognitive or evaluative attitudes. Observation and avoidance are behaviors and are
facets of behavioral attitudes. Diff: 2
AACSB: Analytical Thinking
Quest. Category: Application
LO: 2.1 Contrast the three components of an attitude.
6) Thad, Jamarcus, and Willy have been working for Davidson International each for three years. While the trio started together as analysts and are all still on the same team, Jamarcus has
recently been made a team lead, while Willy and Thad are still in their respective positions, although Willy did receive a small raise after his last performance evaluation. When Thad
complained about not getting a raise, he was experiencing which attitude?
A) cognitive
B) affective
C) behavioral
D) negative
E) dissonance Answer: A
Explanation: A) Although his feeling that he was slighted was cognitive, his expression of his
feelings is affective. Diff: 1
AACSB: Analytical Thinking
Quest. Category: Critical Thinking
LO: 2.1 Contrast the three components of an attitude. 7) Attitudes are evaluative statements. Answer: TRUE
Explanation: Attitudes in OB are defined as evaluative statements or judgments concerning
objects, people, or events. Diff: 2
AACSB: Analytical Thinking
Quest. Category: Concept
LO: 2.1 Contrast the three components of an attitude. 8) There are three components of an attitude: cognition, affect, and behavior. Answer: TRUE
Explanation: Typically, researchers have assumed that attitudes have three components:
cognition, affect, and behavior. Diff: 2
AACSB: Analytical Thinking
Quest. Category: Concept
LO: 2.1 Contrast the three components of an attitude. 9) The intent to act in a certain way is the affective component of an attitude. Answer: FALSE
Explanation: The affective component is the emotional or feeling segment of an attitude. An
intent to act in a certain way is the behavioral component of an attitude. Diff: 2
AACSB: Analytical Thinking
Quest. Category: Concept
LO: 2.1 Contrast the three components of an attitude
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