IMI Case Studies:
Engineering advantage - Strategy in action / and
Developing growth strategies to become a market leader
_____________________________________________________________________________________
Introduc
...
IMI Case Studies:
Engineering advantage - Strategy in action / and
Developing growth strategies to become a market leader
_____________________________________________________________________________________
Introduction
A business will not become the market leader by chance. It takes careful planning to build an
organisation that outperforms its competitors. In business, these plans are often called strategies.
A business strategy can take many forms. For IMI, a leading engineering business, its strategies
focus on growing the business within the niche markets in which it operates.
To become a market leader an organization must gain and sustain a competitive advantage over
its rivals. However, achieving competitive advantage is not easy, particularly in global markets.
Businesses that do well in these markets need to be able to use their systems, technologies and
knowledge effectively across the whole of the organization and respond to local people, cultures
and different ways of working.
One such organisation that uses its knowledge and expertise to achieve competitive advantage is
IMI. IMI is a global engineering group involving many different engineering specialities. It is
recognised worldwide for its innovation, expertise and global service and sells engineering
solutions in over 50 countries to match customer needs.
IMI’s competitive advantage comes from combining the knowledge and skills of its people with
an in-depth understanding of what its customers want and need. IMI’s strengths of expertise and
innovation differentiate it in the markets it serves.
[Show More]