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East Carolina University - COMM 2410Chapter 14 Lecture(1)

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I. Speaking to inform is one of the most important skills a student can develop A. Informative speaking is vital to success in the workplace. 1. In one survey, informative speaking was ranked as the ... most important speech skill in the workplace. 2. In another survey, 62 percent of the respondents said they used informative speaking “almost constantly.” B. Public speaking to inform occurs in a wide range of everyday situations. 1. There are endless situations in which people need to inform others. 2. The ability to convey knowledge and understanding will prove valuable to students throughout their lives. C. There are three criteria for effective informative speaking. 1. The information should be communicated accurately. 2. The information should be communicated clearly. 3. The information should be made meaningful and interesting to the audience. Types of Informative Speeches • Speeches about objects • Speeches about processes • Speeches about events • Speeches about concepts Informative Speech About an Object Specific Purpose: To inform my audience of the major alternative-fuel cars now being developed. I. One kind of alternative-fuel car is powered by electricity. II. A second kind of alternative-fuel car is powered by methanol. III. A third kind of alternative-fuel car is powered by hydrogen. II. Informative speeches can be classified into four types A. Some informative speeches are about objects. 1. Speeches about objects describe something that is visible, tangible, and stable in form. a. Objects may have moving parts or be alive. b. They may include places, structures, animals, even people. 2. Speeches about objects need to be sharply focused. a. A speaker cannot convey everything about an object in a brief speech. b. It is important to choose a specific purpose that is not too broad to be achieved in the allotted time. 3. Speeches about objects can use a variety of organizational patterns. a. A speech about the history or evolution of an object would be arranged in chronological order. b. A speech about the main features of an object might be arranged in spatial order. c. Most informative speeches about objects will fall into topical order [Show More]

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