Applied Science > Book Review > BUS2 130 – Introduction to Marketing | Copy Logic: The New Science of Producing B | Mike Palmer Su (All)

BUS2 130 – Introduction to Marketing | Copy Logic: The New Science of Producing B | Mike Palmer Summary & Verified Notes | (San José State University, 2023–2024 Edition)

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This BUS2 130 resource summarizes Copy Logic: The New Science of Producing Breakthrough Copy (Without Criticism) by Mike Palmer and Michael Masterson, tailored for Introduction to Marketing students a ... t San José State University. It includes verified notes and key concepts graded A+, covering peer review techniques, the CUB critique method, and strategies for transforming “B-level” copy into high-performing marketing content. Ideal for learners studying direct marketing, copywriting psychology, and creative strategy. This guide simplifies the Copy Logic framework and supports confident application in campaigns and coursework. [Show More]

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