Marketing > Study Notes > 📦 BUS2 130 – Introduction to Marketing | Chapter 10: Product | Verified Notes & Key Concepts | (All)
📦 BUS2 130 – Introduction to Marketing | Chapter 10: Product | Verified Notes & Key Concepts | (San José State University, 2023–2024 Edition)
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This BUS2 130 Chapter 10 resource focuses on the “Product” component of the marketing mix, tailored for Introduction to Marketing students at San José State University. It includes verified notes ... and key concepts graded A+, covering product classifications, branding strategies, packaging, labeling, and product lifecycle stages. Learners will explore how products are developed, positioned, and managed to meet consumer needs and drive market success. Ideal for exam prep, assignments, and campaign planning, this guide simplifies core product theory and supports strategic marketing application. [Show More]
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