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Lynn UniversityBUS 322Dude Managerial Report

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Dude Managerial Report 2 Dude Managerial Report Tanesha Moody Lynn University – BUS322IC-IC Dude Managerial Report 2 Gender, Marital Status, and Age are all important variables to consider wh ... en determining Dude’s financial success. The influx of sales made from our promotional coupons may seem as profits Dude would not have normally made. However, these sales reveal how we can revamp our marketing strategy to ensure we are reaching the target customer base. Over the course of the sale, 322 items were purchased brining in a total of $7,760.05 net sales from both our promotional and regular consumers. Based on my findings (see Appendix 7), most customers who visit the dude prefer to pay using proprietary card. A whopping 72% purchased items using this compared to only 3% using Discover. In addition, almost 74% of customers were brought in due to promotions while only 26% were regular customers (see Appendix 1). Although the difference between the two is quite high, we strongly believe that the new promotional customers will become regulars since such a significant number attended the event. This stems from the fact that promotional customers bought 82% of the items that day totaling 76% of our net sales (see Appendix 1). It is important to note that of our new promotional customers, 70% of the customers were female while only 3% were male (see Appendix 2). This is not too surprising since our overall market is generally female with this gender making up a total of 96% of all the sales made at Dude and males only encompassing a mere 4% (see Appendix 2). In addition, most of our clientele (84%) is married while only 16% are single (See Appendix 4). Married individuals also brought in more profit (see Appendix 3). Focusing on the married female population in our marketing strategy will ensure we are attracting the ideal clients. The last and not the least important variable to consider is age. The average age of a customer is 48 (See Appendix 6). The age with the largest number and percentage of sales made was 46, but the age that produced the highest sales percentage was 30 (see appendix 8). However, Dude must keep in mind that since it can attract such a large range of customer ages, marketing to all ages is imperative for its financial success. It is very important to focus on the females who are between 30 and 48 since they do bring in a lot of business (See Appendix 6). [Show More]

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