1 / 1 pts
The two invasions of privacy that are most responsible for consumer concern regarding
marketing research are:
Correct!
telephone calls and spam
none of the above
hidden cameras and display of photos on t
...
1 / 1 pts
The two invasions of privacy that are most responsible for consumer concern regarding
marketing research are:
Correct!
telephone calls and spam
none of the above
hidden cameras and display of photos on the internet
mall intercept interviews and spam
door to door interviews and spam
This answer is supported in chapter two of the text.
Question 2
0 / 1 pts
Which of the following best describes the role of the researcher in problem definition?
the researcher should not be involved in problem definition but must remain totally
objective
none of the above: managers define problems and researchers carry out the research
objectives
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Correct Answer
to help managers ensure they have properly defined the problem particularly when
managers have already defined the problem very specifically
You Answered
to help managers ensure they have properly defined the problem particularly when
managers have not yet defined the problem in general terms
to help managers ensure they have properly defined the problem
This answer is supported in chapter three of the text.
Question 3
1 / 1 pts
External supplier firms are classified as either:
Correct!
fullservice or limitedservice firms
PRC’s and noncertified firms
syndicated or internal supplier firms
vertically or horizontally integrated firms
limitedservice and limitlessservice firms
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This answer is supported in chapter two of the text.
Question 4
1 / 1 pts
Which of the following is the American Marketing Association's definition of marketing?
marketing refers to the creation of exchanges
marketing is the performance of all activities relating to implementing a strategy dealing
with products, prices, promotion and distribution
marketing is creating a need and filling it
marketing is pricing, promotion, and distribution of services to profits
Correct!
marketing is an organizational function and a set of processes for creating,
communicating and delivering value to customers and for managing customer
relationships in ways that benefit the organization and its stakeholders
This answer is supported in chapter one of the text.
Question 5
1 / 1 pts
In the world of research, RFP stands for:
requests for problems
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request from production
research for problem
research for profit
Correct!
request for proposals
This answer is supported in chapter three of the text.
Question 6
1 / 1 pts
Panel equity refers to:
Correct!
the value of panels meaning that they represent access to willing respondents
the value of panels after panel liabilities have been subtracted
the ownership of panels versus acquiring panels by borrowing
the value of panels meaning that company CEO’s should serve on as many panels as
possible
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