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Oxford UniversityBUSINESS A 23SUPPLY AND DEMAND

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MARKETING ASPECT The marketing aspect of this feasibility study reveals and discusses the study of and results of the demand and supply in the market of passenger jeeps. This aspect also contains t... he marketing strategies and plans of the company for entering and competing in the market. Henceforth, this also includes discussion of the market share of the e-jeep company as a player in the market. I. A Study of Demand and Supply A study on the demand and supply of passenger jeeps in the target area is conducted through interviewing an operator/driver of 14 jeeps travelling from Trece Martirez City to Dasmariñas City and vice versa and the lead dispatcher of Trece Dasmariñas Imus Zapote Jeepney Operators and Drivers Association who are fully aware of the estimates of the statistics regarding the subject matter. Also, a survey is conducted with 200 persons from the three municipalities/cities covered by the route to get an estimate of the jeep riders’ percentage. Demand The demand for public jeeps is computed based on the population of Trece Martirez City, General Trias and Dasmariñas City. The following table shows the population of the three municipalities/cities and the rate of their population increase sourced from the National Statistics Office which will be the base for computing the demand [Show More]

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