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SWOT Strength: Marketing campaigns/ Community involvement Impressive portfolio of strong private brands Brand Identity/quality and Employee training Weaknesses: High retail price An... nual growth rate for the last three years is only 0.5% which is very low Not diversified: Bloomingdales is the only other business Macy’s has Opportunities: Wellestablished online retail format that is growing steadily recently. Being a national brand, they will be able to have exclusive products for the latest most demanded products and fulfill customer needs. opening new stores to boost sales Threats: Intense competition: Amazon, Retail stores such as: Old Navy, Tj Max, Kohls etc. Discount stores that Macy’s find it hard to compete with. Competitors plan to open large number of stores across the nation [Show More]
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