Economics > CASE STUDY > Columbia Southern University - DBA 7310: Performance Lawn Equipment (PLE). PLE Case Study-Chapter 3. (All)
Columbia Southern University - DBA 7310: Performance Lawn Equipment (PLE). PLE Case Study-Chapter 3. Includes all the Charts/2020
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Performance Lawn Equipment (PLE) originally produced lawn mowers, but as the company began small-tractor production it has seen a large portion of sales volume derive from small-tractor sales. Three y... ears ago PLE began to serve the Chinese market, as the small-tractor market has been booming. The following data highlights PLE's overall market position and business performance through an examination of the information provided within the database. The following charts represent data in the following worksheets: Dealer Satisfaction, End-User Satisfaction, Complaints, Mower Unit Sales, Tractor Unit Sales, On-Time Delivery, Defects after Delivery and Response Time. Each graph is followed with a summary that explains how the data relates to the company’s performance in various aspects (e.g. sales). The percentage of dealer ratings with 5 has increased from 21% in 2008 to 47% in 2012. Dealers are more satisfied. .....................................continued [Show More]
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