Psychiatry > STUDY GUIDE > Assignment 1 - Web & Social Analytics George Washington University ISTM 6209 (All)
Assignment 1 - Web & Social Analytics George Washington University ISTM 6209
Document Content and Description Below
Assignment 1 – WA – Assignment#1-AirFrance Course – Web & Social Analytics (ITSM 6209) Professor - Dr. Wenjing Duan Date – 28-May-2021 Ans 1: Descriptive Statistics & Observations: Ite... m CTR TCR ROA Net Revenue Avg. Cost per Click Avg. Revenue per Booking Probability of Booking. Count 4510 4510 4510 4510 4510 368 4510 Maximu m 200 900 3794.87 549524.05 10 5877.75 0.82 Minimum 0 0 -1 -8725.92 0 34 0 Mean 11.14 0.57 3.41 866.21 1.89 1024.26 0 Std 20.23 13.86 72.78 14246.3 1.32 704.32 0.015 The table above depicts the depth of the data, if you look at the count of Avg. Revenue per booking it differs from others as we have not considered NA in count. Standard Net revenue is appearing to be positive wherein the mean is sounds low, it is probably because of the user search engine adaptability pattern. The average revenue per booking is the average amount of money AirFrance earned with each booking. The average was $1024.26, which is a high amount of revenue for each individual booking. Though the number in minimum for Net Revenue is in negative, however overall, it is observed that AirFrance advertisement campaign was a success since most of the numbers are in positive. [Show More]
Last updated: 2 years ago
Preview 1 out of 8 pages
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$5.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Nov 20, 2022
Number of pages
8
Written in
Additional information
This document has been written for:
Uploaded
Nov 20, 2022
Downloads
0
Views
105
.png)
.png)
