ECE 660 Chapter 8: Web 2.0 and Social Media Test Bank (UPDATED)

Chapter 8: Web 2.0 and Social Media Test Bank Multiple Choice 1. A recent study by Forrester Research and Cisco (2010) shows that ________________ is the second-most common application of social technologies by busi ...

Chapter 8: Web 2.0 and Social Media Test Bank Multiple Choice 1. A recent study by Forrester Research and Cisco (2010) shows that ________________ is the second-most common application of social technologies by business organizations (marketing was first). a. Customer service b. Collaboration c. Recruiting employees d. Locating experts and expertise Answer: A Difficulty: Medium Section Ref: Opening Case: Organizations WOW Customers with Social Customer Service AACSB: Use of information technology 2. Which of the following approaches to business communications is most consistent with what your textbook calls “the broadcast model”? a. Blogs b. Social networks c. Print advertising d. Posting content on sharing sites (e.g. YouTube, Flickr) Answer: C Difficulty: Medium Section Ref: 8.1 Web 2.0 and Social Media AACSB: Use of information technology 3. Which of the following best describes organizational communication based on the “broadcast” communication model? a. Information flows two ways, between business and consumers. b. Information flows between two or more businesses. c. Information flows from a business organization to consumers. d. Information flows between two or more consumers. Answer: C Difficulty: Medium Section Ref: 8.1 Web 2.0 and Social Media AACSB: Use of information technology 4. Which of the following best describes organizational communication based on the “conversation” communication model? a. Information flows two ways, between business and consumers. b. Information flows from one business to other businesses. c. Information flows from a business organization to consumers. d. Information flows from one consumer to others. Answer: A Difficulty: Medium Section Ref: 8.1 Web 2.0 and Social Media AACSB: Use of information technology 5. Which of the following practices is most consistent with the “conversation” model of communication discussed in your textbook? a. Television advertising b. Sending emails to customers promoting a product or distributing a coupon c. Responding to customer posts on the company Facebook page d. Issuing a press release to regional and national news media Answer: C Difficulty: Medium Section Ref: 8.1 Web 2.0 and Social Media AACSB: Use of information technology 6. Which of the following best characterizes the most significant difference between original Internet technology (Web 1.0) and more recent advances (Web 2.0)? a. Better search engines b. Increased use of eCommerce c. Ability to download music d. New technologies increase the ability of people to interact with businesses and each other Answer: D Difficulty: Medium Section Ref: 8.1 Web 2.0 and Social Media AACSB: Use of information technology 7. Static Web pages, author controlled content, and access to Internet almost completely by computer are characteristics most commonly associated with ________________. a. Web 1.0 b. Web 2.0 c. The Semantic Web d. The mobile Web Answer: A Difficulty: Easy Section Ref: 8.1 Web 2.0 and Social Media AACSB: Use of information technology 8. Dynamic Web pages, user-controlled content and access to Internet from many different kinds of devices are characteristics most commonly associated with ___________________. a. Web 1.0 b. Web 2.0 c. Intranets d. Virtual private networks Answer: B Difficulty: Easy Section Ref: 8.1 Web 2.0 and Social Media AACSB: Use of information technology 9. In the era of Web 1.0, the primary goal of online marketers was _______________, whereas in the era of Web 2.0, the primary goal of online marketers is ________________. a. Sales / Profits b. Public relations / Advertising c. Email / Twitter d. Influence / Relationships Answer: D Difficulty: Medium Section Ref: 8.1 Web 2.0 and Social Media AACSB: Use of information technology 10. The term ____________ is short for web log and is a Web site where users regularly post information for others to read and comment. a. Social Networking Service b. Sharing site c. Blog d. Mashup Answer: C Difficulty: Easy Section Ref: 8.1 Web 2.0 and Social Media AACSB: Use of information technology 11. A ________________________ is a Web site where individuals, who are defined by a profile, can interact with others. This interaction can take the form of posting messages, sharing photographs or videos, sharing links to online material, instant messaging, and so on. a. Social Networking Service b. RSS reader c. Blog d. Mashup Answer: A Difficulty: Easy Section Ref: 8.1 Web 2.0 and Social Media AACSB: Use of information technology