ECE 660 Chapter 6: E-Commerce Models and Strategies Test Bank (UPDATED)

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Chapter 6: E-Commerce Models and Strategies Test Bank Multiple Choice 1. Google is a very prosperous, global e-business. Most of its revenue is generated from _____________. a. Subscriptions ... b. Licensing fees c. Advertising d. User fees Answer: C Difficulty: Easy Section Ref: Opening Case: The Google Universe AACSB: Dynamics of the global economy 2. While most of us use Google services like Gmail, Google Maps, YouTube and the search engine for free, the fact that it generates most of its revenue from other businesses means it is part of a __________________ market. a. Business to Government (B2G) b. Business to Business (B2B) c. Consumer to Business (C2B) d. Consumer to Consumer (C2C) Answer: B Difficulty: Easy Section Ref: Opening Case: The Google Universe AACSB: Dynamics of the global economy 3. Google’s sheer size, power, and unusually large breadth of services almost ensure that it will be scrutinized for ______________ violations. a. Anti-trust b. Network security c. National security d. Environmental Answer: A Difficulty: Easy Section Ref: Opening Case: The Google Universe AACSB: Dynamics of the global economy 4. Google gives away services for free in order to attract users it can then offer to its advertising clients. However, by giving away these services, Google looks as though they are trying to drive other companies out of business through a practice called _________________, offering goods and services at prices that don’t cover the costs of producing these services. a. Price busting b. Discounting c. Predatory pricing d. Cornering the market Answer: C Difficulty: Medium Section Ref: Opening Case: The Google Universe AACSB 5. A(n) ________________ is a company where a significant or substantial part of its business involves the use of electronic or digital technologies to accomplish business tasks. a. E-business b. E-commerce c. Brick-and-mortar d. Business-to-Business Answer: A Difficulty: Medium Section Ref: 6.1 E-Business Challenges and Strategies AACSB: Use of information technology 6. ___________________ refers to the use of e-business processes for the specific purpose of buying or selling goods and services. a. E-business b. E-commerce c. Brick-and-mortar d. Business-to-Business Answer: B Difficulty: Medium Section Ref: 6.1 E-Business Challenges and Strategies AACSB: Use of information technology 7. ProWeb Designs specializes in developing websites for small and medium sized businesses. They have an excellent reputation for servicing their client’s needs. ProWeb Designs is most likely part of the ____________________ marketplace. a. Business-to-consumer b. Business-to-business c. Business-to-government d. Consumers-to-business Answer: B Difficulty: Easy Section Ref: 6.1 E-Business Challenges and Strategies AACSB 8. Safety-net.com is a consulting firm that advises the armed forces and Homeland Security agencies with regard to cybersecurity threats from terrorists and foreign intelligence services. Safety-net.com is most likely part of the ____________________ marketplace. a. Business-to-consumer b. Business-to-business c. Business-to-government d. Consumers-to-business Answer: C Difficulty: Easy Section Ref: 6.1 E-Business Challenges and Strategies AACSB 9. Ryan Najmulski is a smart shopper. He uses Priceline.com to make his travel arrangements when planning a vacation. Using Priceline’s Website, Ryan enters information about his travel dates and the general location he’d like to stay in, along with his desired price. Priceline then attempts to find a hotel that will accept Ryan’s bid. According to your textbook, Priceline is most likely part of a(n) ________________ marketplace. a. Business-to-consumer b. Business-to-business c. Business-to-government d. Consumers-to-business Answer: D Difficulty: Easy Section Ref: 6.1 E-Business Challenges and Strategies AACSB 10. Carolynn Schmitz buys all of her college textbooks from Amazon.com. She likes the selection she finds on Amazon and uses the Amazon Prime service for free, 2-day shipping to make sure her books arrive before the beginning of the semester. In this example, Amazon is most likely part of a(n) ________________ marketplace. a. Business-to-consumer b. Business-to-business c. Business-to-government d. Consumers-to-business Answer: A Difficulty: Easy Section Ref: 6.1 E-Business Challenges and Strategies AACSB [Show More]

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