Summary STR581 Week 1 Case Study.docx Wk1 Apply Case Study Analysis: "Case 6 Fixer Upper: Expanding the Magnolia Brand" STR/581 Wk1 Apply Case Study Analysis: "Case 6 Fixer Upper: Expanding the Magnolia Brand" Through a collection of busines

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Wk1 Apply Case Study Analysis: "Case 6 Fixer Upper: Expanding the Magnolia Brand" Rebecca Quick STR/581 September 1, 2020 Claudia Duranceau 2 Wk1 Apply Case Study Analysis: "Case 6 Fixer Upper: ... Expanding the Magnolia Brand" The purpose of this paper is to evaluate Magnolia Brands’ sustainable competitive advantage, by analyzing the case study and answering a few questions. The case study is based on Chip and Joanna Gaines, and their series Fixer Upper, along with the variety of other businesses they manage to juggle. Chip and Joanna believe that through their Magnolia Brand that “Home is the beginning of everyone’s story. It is where life happens – where we unplug, connect, dream, and spend intentional time with those who matter most: our families. At Magnolia, whether we're renovating houses or curating product collections, family and home are kept at the center of everything we do The Magnolia brand has created a unique vision, that has inspired millions of people by creating an environment where creativity, combined with restoring, repurposing, and redecorating with no limits. It further drives them to tell clients' stories, while building brand awareness and connecting them to their customers. This is what paved the way for their success. Their major competitor is anyone who sells or reproduces their products. By mass duplicating a product, it can make the original business fall. Although, they have a wide variety of competitors because of the multitude of products they produce. Their mission is to produce as many high-quality products as they can produce, which is the only way to make an end to duplicate products. The recent pandemic is one factor that is affecting the growth of Magnolia products, however, there are some other points to consider as well such as quality, life, and labor pop-ups. Labor pop-ups may affect light canners, while the quality and life of a product decide its growth. Original farm products do not always last forever, they do expire through normal wear and tear 3 over time. Therefore, the strength of the Magnolia brand comes from the quality of its products, and the brand's weakness is the life of the products. Other factors that have helped strengthen the family-friendly brand of products, is its investment on social media, television, and through word of mouth with a sense of humor and proper management. The new show will represent the same design features as that of the Magnolia Market, Fixer Upper market designs. It has already proven itself to be great, with an even higher growth expectancy. A few key take-a-ways from the new show that helped make it a success is to find your style, refine it, and refine it again. Another is to be ready when success comes, anticipate how success can spoil your business, and make the necessary moves. Never fake your authenticity, always stay true to your brand, even if it means losing out on a short-term gain that could compromise it. You cannot always control your brand, there are some problems you just cannot predict let alone control. If your brand is already strong, a few surprises will not compromise your integrity. 4 References About - Magnolia Foundation. (2020). Retrieved 1 September 2020, from https://magnoliafoundation.net/about/ [Show More]

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